Vice President, Content Director (Freelance)

Publicis Groupe ANZ; Boston (MA); Hybrid; USD 85,000 - 131,000; Part time

Job summary

Publicis Groupe ANZ is seeking a Vice President Content Director to shape copy for a major financial services client across consumer banking, investing, SMB, and institutional solutions. This is a writing-led role, not production, with emphasis on asking smart questions and shaping the story behind the experience.

You will collaborate with content strategists, designers, and client partners to deliver clear, accessible content that meets regulatory and brand standards while guiding audience

Qualifications

• Exceptional writing and editing skills.
• Ability to translate complex financial topics into clear language.
• Experience writing for websites, digital products, or customer experiences.
• Experience collaborating with UX, design, product, or digital teams.
• Experience simplifying technical or regulated subjects.
• Financial services or fintech experience preferred.
• Journalism or editorial background a plus.
• Awareness of current digital experience trends.
• Ability to work in evolving requirements.

Responsibilities

• Write and edit original content for websites, landing pages, digital products, tools, resource centers, and customer experiences
• Translate complex financial topics into clear, customer-friendly language
• Create content for audiences ranging from individuals to large organizations
• Collaborate closely with designers, content strategists, experience strategists, technologists, and client partners
• Adapt content for different audiences, channels, and stages of the customer journey
• Independently fill information gaps through research, synthesis, SMEs, etc.
• Present and defend content recommendations with clients and internal teams
• Balance customer needs, business goals, brand standards, accessibility requirements, and regulatory considerations
• Incorporate feedback while maintaining content quality and strategic intent
• Sweat the details while never losing sight of the bigger picture

Skills

Exceptional writing

Editing

Simplifying complex topics

Cross-functional collaboration

Editorial rigor

Attention to detail

Strong communication

Portfolio of digital writing

Tools

Figma

Job description

Company description

At GroupeConnect, we think content is more than words on a page. The best copy helps people understand, decide, act, and move forward with confidence. That is especially true when the subject matter is complex.

We are looking for a Vice President Content Director to support digital experiences for a major financial services client. This person will write short and long-form content across a wide range of experiences, audiences, and products, from consumer banking and investing to small and midsize business, commercial, and institutional solutions.

This is not a production, only writing role. We're looking for someone who can ask smart questions, synthesize information from multiple sources, identify content gaps, and help shape the story behind the experience. You will work closely with content strategists and designers to create copy that supports the broader experience. You will not be responsible for owning information architecture or user journeys, but you will have a seat at the table and a voice in the conversation.

Your background might be in journalism, publishing, editorial, advertising, UX writing, or something we have not thought of yet. What matters most is that you are a talented writer, a thoughtful collaborator, and someone who can make complicated things feel simple.

Sound good? Good.

This role is a part-time position, approximately 20hrs/week

What you will do

• Write and edit original content for websites, landing pages, digital products, tools, resource centers, and customer experiences
• Translate complex financial topics into clear, compelling, customer-friendly language
• Create content for audiences ranging from individual consumers to small businesses and large organizations
• Collaborate closely with designers, content strategists, experience strategists, technologists, and client partners
• Adapt content for different audiences, channels, and stages of the customer journey
• Independently fill information gaps through research, synthesis, SMEs, etc.
• Present and defend content recommendations with clients and internal teams
• Balance customer needs, business goals, brand standards, accessibility requirements, and regulatory considerations
• Incorporate feedback while maintaining content quality and strategic intent
• Sweat the details while never losing sight of the bigger picture

A few things we want to see in you

• Exceptional writing and editing skills
• The ability to make complex ideas feel approachable and easy to understand
• A clear understanding of how content and design work together
• Comfort working in ambiguous environments where designs, requirements, and information are still evolving
• Editorial rigor, attention to detail, and responsibility for maintaining accuracy, consistency, legal compliance, and quality
• Versatility across long-form thought leadership, resource guides, landing pages, product content, and digital experiences
• Comfort collaborating with multidisciplinary teams
• The ability to organize, execute, and defend the work
• Curiosity, empathy, and informed opinions
• A low-ego, collaborative approach to problem solving
• A creative skill I would not have thought to list here

The ideal candidate will have

• A portfolio of relevant work showcasing exceptional digital writing and content development
• At least 10 years of professional writing experience
• Experience writing for websites, digital products, or customer experiences
• Experience working closely with UX, design, product, or digital teams
• Exceptional skills writing both short- and long-form content
• Experience simplifying highly technical, regulated, or complex subject matter
• Financial services, banking, investing, fintech, or B2B experience preferred
• Journalism, editorial, publishing, or newsroom experience a plus
• Awareness of current digital experience, content, and technology trends
• Experience with tools such as Figma a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $62.25 - USD $95.42/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.