Content Strategist

SPM Marketing & Communications; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Content Strategist to join their dynamic team. In this role, you will be at the forefront of developing innovative, audience-centric content strategies that drive engagement and support client objectives. Collaborating with cross-functional teams, you will lead content audits, define information architecture, and optimize digital experiences. This position offers a unique opportunity to shape impactful narratives and enhance brand visibility across multiple channels. If you have a passion for storytelling and a knack for data-driven strategies, this role is perfect for you!

Qualifications

• 4-6 years in content strategy or digital marketing, agency experience preferred.
• Strong skills in SEO, UX principles, and web accessibility standards.

Responsibilities

• Lead content strategy for website builds and migrations, ensuring alignment with business goals.
• Analyze content performance and provide recommendations for optimization.

Skills

Content Strategy

Digital Marketing

SEO

User Experience (UX)

Writing and Editing

Project Management

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Google Analytics

SEMrush

Content Management Systems (CMS)

Sitecore

Drupal

WordPress

Job description

The Role

At Unlock Health, we believe in the power of content to shape audience experiences and transform lives. As a full-service marketing agency, we partner with leading organizations to create data-driven, audience-centered campaigns that inspire action and deliver real-world results. Our content function sits at the core of these efforts, delivering innovative, impactful stories that elevate brands and connect with audiences in meaningful ways.

We re looking for a creative, driven, and strategic thinker to join our growing Content and Engagement team. If you re passionate about storytelling, fluent in digital and web content strategy, and excited about helping organizations navigate site builds, migrations, and performance-driven content transformation, we want to hear from you!

As a Content Strategist, you ll play a key role in shaping and executing multi-channel content strategies, with an emphasis on web and digital experiences. You will collaborate closely with clients and internal teams to lead content audits, define content requirements and structures, shape user journeys, and support new and refreshed websites that serve business goals and audience needs.

What You ll Do

Website Digital Content Strategy

1. Lead and contribute to content strategy for new website builds, migrations, and large-scale content updates
2. Conduct in-depth content audits to assess quality, performance, gaps, and redundancies
3. Develop and refine site taxonomies, page hierarchies, and content matrices
4. Define and document information architecture and content governance plans in collaboration with UX and dev teams
5. Create or evolve content maps, wireframes, and sample content to guide web content development
6. Collaborate with SEO and analytics teams to ensure content is optimized for findability and aligned with user behavior

Content Strategy Development Execution

1. Develop data-driven, audience-centric content strategies that support client business goals across digital channels
2. Translate brand strategy, messaging, and voice into compelling content structures and formats
3. Drive editorial planning and content calendars for print, web, and digital programs

Cross-Functional Collaboration

1. Partner with creative, UX/design, SEO, media, and development teams to ensure content integrates seamlessly into broader campaign and web experiences
2. Act as a bridge between strategic thinking and execution, ensuring content supports performance goals

Performance Analysis Optimization

1. Analyze content performance using tools like Google Analytics, SEMrush, and others
2. Provide ongoing recommendations for content updates, consolidation, or expansion to improve user experience and SEO

Client Engagement and Communication

1. Serve as a content strategy lead or support on key client engagements, communicating ideas, documentation, and rationale clearly
2. Present audit findings, content recommendations, and progress to internal stakeholders and clients

Innovation Trends

1. Stay ahead of web and digital content trends, CMS best practices, accessibility standards, and search behavior shifts
2. Bring fresh ideas and emerging tools into Unlock s content approach

Ideal Qualifications

1. 4-6 years of experience in content strategy, digital marketing, or content-focused website projects; agency or healthcare experience a plus
2. Experience leading or contributing to website content strategy, including audits, taxonomy, wireframing, and IA
3. Familiarity with content management systems (e.g., Sitecore, Drupal, WordPress), project management tools, and website migration processes
4. Strong understanding of SEO, UX principles, and web accessibility standards (WCAG)
5. Excellent writing and editing skills across formats, with a knack for simplifying complex information
6. Ability to translate research and analytics into strategic content plans
7. Comfort juggling multiple projects and deadlines in a fast-paced, cross-functional environment