Content Strategist

Microsoft; New York (NY); On-site; USD 106,000 - 204,000; Full time

Job summary

Microsoft is seeking a skilled, self-motivated Content Strategist to drive content strategies for the commercial cloud business. This role focuses on developing strategies to engage developer and software development audiences, requiring collaboration across teams to effectively communicate brand values and customer experiences. The ideal candidate will possess a strong background in content strategy, marketing, and analytics.

Qualifications

• 3+ years experience in content strategy.
• Experience targeting developer audiences.
• Familiarity with b2b tech purchase cycles.

Responsibilities

• Develop and execute content strategies for attracting and nurturing developer audiences.
• Create content strategies based on customer journey insights.
• Manage content budget and oversee agency execution.

Skills

Content Strategy

Digital Marketing

Customer Advocacy

Performance Analysis

Collaboration

Education

Bachelor's Degree in Business, Marketing, Communications, or related field

Master's Degree in Business, Marketing, or related field

Job description

Microsoft is leading marketing transformation by driving digital-first sales motions, customer engagement marketing at scale, and campaigns to strengthen customer connections. Integrated Marketing is the fuel that drives digitally connected customer journeys to drive interest, engagement, and acquisition. We are looking for a skilled, self-motivated, data-driven content strategist to join our team and build strategies that motivate customers to take action.

The Content Strategist will develop and execute content strategies supporting the commercial cloud business, specifically for developer and software development company audiences. You will be accountable for understanding the business priorities and defining the content journeys that attract, nurture, inspire, and retain customers, and manage quality execution and delivery of the content. You will work closely withthe Integrated Marketing Leadto drive business outcomes. Your network will include product marketers, integrated channel marketers, relationship marketers, sales, researchers, engineering, and agency partners to develop and execute on your plan.You will be a customer advocate championing the customer and experiences that will drive impact.

Job Location: The primary location for this position is Redmond, WA. Additionally, there are three other locations where this role may be based. Candidates who do not reside in one of these four areas will be relocated to Redmond.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Content Strategy & Development: Develop and execute content strategies to attract, nurture, and inspire developer audiences. Identify content needs, develop new assets and review all content for aligned marketing plays. Manage content budget and oversee internal/external agency execution of content development.
• Customer Journey Mapping: Create a content strategy and plan to address insights in the customer’s journey, ensuring the content is aligned to what the customer needs at each stage and addresses feedback.
• Collaboration: Work closely with product marketers, integrated marketing leads, and Studios or agency partners to develop supporting assets such as landing pages. promo or nurture emails, to execute content delivery.
• Content Calendar Management: Maintain a calendar of project deadlines and content launch dates. Manage kick-offs, and briefings.
• Customer Advocacy: Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it.
• Performance Analysis: Partner with Analytics Teams to support Integrated Marketing reviews, deeply understand performance and insights to generate data-driven content optimization and new content concept development.
• Other: Embody our Culture and Values
  
  

Qualifications

Required/Minimum Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in content strategy (e.g., digital, relationship, social media, campaign, content strategy), marketing strategy, marketing operations, or related work experience.

• OR equivalent experience.
• 2+ year(s) experience working with or targeting developer audiences.
• 3+ years experience working with business to business (b2b) tech buying committees and purchase cycles.
• 1+ year(s) experience working for a technology company.
  
  

Additional Or Preferred Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in content strategy (e.g., digital, relationship, social media, campaign, content strategy), marketing strategy, marketing operations, or related work experience.

• OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years experience in content strategy (e.g., digital, relationship, social media, campaign, content strategy), marketing strategy, marketing operations, or related work experience.
• OR equivalent experience.
• Experience developing content strategies and managing digital content development.
• Experience hiring, briefing, and working with agency partners toward successful completion of projects.
  
  

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 13, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.