Content Marketing Manager

Redpoint Global Inc.; United States; On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health insurance

Flexible leave policy

Job summary

Redpoint Global Inc. is seeking a Content Marketing Manager to own the strategy, creation, and performance of our content across the funnel, with a focus on search and AI-driven discovery.

You will write and edit, brief freelancers or AI tools, and report on what’s working, shaping the brand voice and demand generation. You will collaborate with product marketing, demand generation, sales, and subject-matter experts to source stories and proof points for case studies and thought leadership,

Qualifications

• 5+ years in content marketing, content strategy, or related role with demonstrated ownership of a content function or program.
• B2B SaaS, customer data platform, or data & analytics experience a plus.
• Excellent, versatile writer and editor across blogs, ebooks, case studies, web copy, and video/script writing.
• Hands-on experience with content-driven SEO and understanding of AI answer engines.
• Practical use of AI tools to improve content workflows.
• Data analytics to measure performance and guide content roadmap.
• Experience managing organic LinkedIn and/or YouTube presence and performance tracking.
• Strong project management and cross-functional collaboration with sales, product marketing, and executives.
• MarTech familiarity with marketing automation and CMS platforms (HubSpot, WordPress).

Responsibilities

• <b>Own the content calendar and editorial strategy:</b> Plan, write, and edit a range of content types that support demand generation, brand authority, and sales enablement.
• <b>Maintain content quality and consistency:</b> Ensure assets reflect brand voice and real customer/product insight.
• <b>Repurpose content:</b> Turn one asset into many (ebook to blogs, social copy, video scripts).
• <b>Partner cross-functionally:</b> Source stories and proof points with product marketing, demand generation, sales, customer success.
• <b>AI-Enabled Content Operations</b>
• <b>Modernize the content engine:</b> Identify AI tools/workflows to increase output and speed while preserving quality.
• <b>Set standards for AI-assisted work:</b> Guidelines, prompts, QA steps for responsible use.
• <b>Measure impact:</b> Track output, speed to publish, and content performance.
• <b>SEO &amp; AEO Ownership</b>
• <b>Drive organic visibility:</b> Own content-driven SEO, collaborate on site architecture with agencies.
• <b>Own AEO:</b> Ensure content is structured for AI-driven answers and chat-based search.
• <b>Monitor findability:</b> Audit appearances across search and AI answers; update as needed.
• <b>Report on performance:</b> Track organic traffic, keyword rankings, and content-driven pipeline.
• <b>Organic Social Media</b>
• <b>Own channel strategy:</b> Develop LinkedIn/Reddit/YouTube strategy for reach and growth.
• <b>Support execution:</b> Turn long-form content into channel-ready posts.
• <b>Grow audience:</b> Track engagement and adjust strategy by channel.

Skills

Writing craft

SEO/AEO

AI fluency

Data-informed

Social media

Organization

Collaboration

MarTech experience

Tools

HubSpot

WordPress

Job description

Redpoint turns fragmented customer data into a single, trustworthy identity as the foundation for a unified profile, and serves it as real-time context to every system, person, and AI agent that needs it. Redpoint is built to get customer context right, not just close, so each decision a business makes, and each AI agent acting on that data, is working from a customer who's real, resolved, and current, not a guess.

We're looking for a Content Marketing Manager to help more of the right people find, understand, and trust that story.

The Role

The Content Marketing Manager owns the strategy, creation, and performance of Redpoint's content across the funnel, and how the brand shows up in search and AI-driven discovery. This person brings a strong point of view on modern content operations, using AI tools to scale production without sacrificing quality, and serves as the team's go-to expert on SEO and AEO, ensuring Redpoint is found, cited, and trusted across traditional search and AI-driven answer engines. The role also extends that strategy into the channels where our audience already spends time.

This is a hands-on, individual-contributor role for someone who can both set direction and execute, writing and editing content personally, briefing freelancers or AI tools, and reporting on what's working.

Key Responsibilities

• Own the content calendar and editorial strategy: Plan, write, and edit a range of content types (blog posts, ebooks/guides, case studies, website copy, and video/script content) that support demand generation, brand authority, and sales enablement.
• Maintain content quality and consistency: Ensure every asset reflects Redpoint's brand voice, positioning, and point of view, and is grounded in real customer and product insight.
• Repurpose existing content: Turn one asset into many (e.g., an ebook into blog posts, social copy, and video scripts) to extend reach without duplicating effort.
• Partner cross-functionally: Work closely with product marketing, demand generation, sales, customer success, and subject-matter experts to source stories, data, and proof points for case studies. and thought leadership.

AI-Enabled Content Operations

• Modernize the content engine: Identify and implement AI tools and workflows (research, drafting, editing, repurposing, production) that increase content output and speed without compromising quality or brand voice.
• Set standards for AI-assisted work: Establish clear guidelines, prompts, and QA steps for using AI responsibly in content production, balancing efficiency with originality and accuracy.
• Measure impact: Track how AI-driven changes to the content process affect output volume, speed to publish, and content performance, and refine the approach over time.

SEO & AEO Ownership

• Drive organic visibility: Own Redpoint's content-driven organic search strategy (keyword research, content briefs, on-page optimization, and internal linking). Partner with Redpoint's technical SEO and web development agencies on site architecture, crawl/indexation, and other technical issues.
• Own AEO: Ensure Redpoint's content is structured, sourced, and written to be found and accurately represented by AI-driven answer engines and chat-based search experiences (e.g., ChatGPT, Perplexity, Google AI Overviews), in addition to traditional Google search.
• Monitor findability: Partner with our agency to regularly audit how Redpoint appears (or doesn't) across search and AI-generated answers and prioritize content updates or new assets to close visibility gaps.
• Report on performance: Work with agency to track and report on organic traffic, keyword rankings, search/AI visibility, and content-driven pipeline contribution, using data to guide the content roadmap.

Organic Social Media

• Own the channel strategy: Develop an organic social content strategy for LinkedIn, Reddit, and YouTube focused on reach, thought leadership, and audience growth.
• Support execution: Turn long-form content into channel-ready posts. Work with our LinkedIn lead to support our publishing cadence and optimization for reach and discoverability.
• Grow the audience: Track engagement, follower/subscriber growth, and content performance by channel, and adjust strategy based on what resonates.

Skills & Experience

• Experience: 5+ years in content marketing, content strategy, or a related role, with demonstrated ownership of a content function or program. B2B SaaS, customer data platform, or data & analytics experience a plus.
• Writing craft: Excellent, versatile writer and editor who can flex tone and format across blogs, long-form ebooks, case studies, web copy, and video/script writing.
• SEO/AEO expertise: Hands-on experience with content-driven SEO (keyword research, content briefs, on-page optimization), plus a working understanding of how AI answer engines surface and cite content.
• AI fluency: Practical, current experience using AI tools (e.g., Claude, CoPilot) to improve content workflows.
• Data-informed: Comfortable using analytics and SEO/social platforms to measure performance and translate data into a content roadmap.
• Social media experience: Experience managing organic LinkedIn and/or YouTube presence for a brand including content planning, and performance tracking.
• Organization: Strong project management skills. Able to juggle multiple content streams, deadlines, and stakeholders independently.
• Collaboration: Comfortable partnering with sales, product marketing, and executives to gather input and align content with business priorities. Additional experience working with outside agencies (e.g., SEO, web development) and freelancers
• MarTech experience: Familiarity with marketing automation and CMS platforms (e.g., HubSpot, WordPress).

Expected salary range for this position is $90,000-$115,000.

• Competitive Medical, Dental, and Vision Insurance
• Flexible leave policy – take the time you need, when you need it