Content Strategist

Client Command®; Alpharetta (GA); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401k

Paid Time Off

Volunteer Time Off

10 paid holidays

Job summary

Client Command, a leader in automotive marketing, seeks a Content Strategist to analyze content performance data and make data-driven recommendations for campaigns, incentives, offers, website links, and routing to improve engagement and drive leads.

You will create and place marketing orders, guiding fulfillment across internal teams while ensuring compliance with state, federal, and OEM guidelines, serving as a content expert to clients when needed.

Qualifications

• College degree or equivalent experience in the marketing/advertising industry.
• Experience in automotive vertical is a plus and preferred.
• Experience performing data analysis to draw conclusions and make recommendations.
• Ability to work flexible hours outside of 9am-5pm when necessary.

Responsibilities

• Make strategic content recommendations to Dealer Services Account Executives and clients.
• Work closely with our Dealer Services Account Executives to understand client requests and to deliver key insights to clients.
• Analyze reports to uncover key insights that drive better content performance in future campaigns.
• Analyze and tailor marketing incentives.
• Manage cross-department campaign content communication.
• Translate between our sales team and our campaign operation teams.
• Learn, interpret, and apply Original Equipment Manufacturer (OEM) compliance regulations.
• Initiate the Quality Assurance (QA) process for marketing campaigns.
• Monthly analyze content campaign performance.
• Complete daily fulfillment tracking documentation.
• Perform other duties as reasonably within the scope of the role.

Skills

Automotive experience

Customer service

Data analysis

Education

College degree in marketing/advertising

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Adobe design programs

Job description

Client Command is the automotive leader in turning Active Shoppers® into real customers. Using the Active Shopper Network®, we monitor the entire internet to pinpoint Active Shoppers® for dealerships and vendor partners. Our data can power Audiences, Data Enrichment, Market Analytics, and so much more!

Client Command has an exciting opportunity for a Content Strategist. The Content Strategist receives and analyzes content-related performance data to make data driven content recommendations (visual design, wording, incentives, offers, website links and routing) for clients to enhance the performance of their marketing and improve engagement and drive leads.

The Content Strategist creates and places the marketing order and guides the order through its fulfillment by various internal teams, ensuring that all marketing abides by state, federal, and manufacturer guidelines. Serves as a content expert and may occasionally be called on to communicate that expertise directly to clients.

Duties/Responsibilities

• Make strategic content recommendations to Dealer Services Account Executives and clients.
• Work closely with our Dealer Services Account Executives to understand client requests and to deliver key insights to clients.
• Analyze reports to uncover key insights that drive better content performance in future campaigns.
• Analyze and tailor marketing incentives.
• Manage cross-department campaign content communication.
• Translate between our sales team and our campaign operation teams.
• Learn, interpret, and apply Original Equipment Manufacturer (OEM) compliance regulations.
• Initiate the Quality Assurance (QA) process for marketing campaigns.
• Monthly analyze content campaign performance.
• Complete daily fulfillment tracking documentation.
• Perform other duties as reasonably within the scope of the role.

Requirements

• Experience working in Microsoft products including Outlook, Word, and basic Excel data entry.
• College degree or equivalent experience in the marketing/advertising industry.
• Knowledge of general marketing/advertising best practices.
• Ability to work flexible hours outside of 9am - 5pm when necessary, especially during the first half of the calendar month.
• In-office expectation of at least 1-2 days per month.

Preferred

• Experience working in the automotive vertical.
• Experience in customer service, sales, and/or account management.
• Experience working in Adobe design programs.
• Knowledge of advertising guidelines and/or co-op requirements across automotive Original Equipment Manufacturers (OEMs).
• Experience using multiple advertising media channels (digital, social, email, direct mail, phone calls, etc).
• Experience performing data analysis to draw conclusions and make recommendations.

Hybrid

• We offer a hybrid/remote work environment. Candidates should live within a commutable distance of our headquarters in Alpharetta, GA.

Benefits

• 100% company-sponsored health insurance starting on your first day of employment
• 401k
• Paid Time Off (starting at 15 days per year)
• Volunteer Time Off (one paid day off per year to volunteer)
• 10 paid holidays

About Us

• 9x winner of Inc. 5000's "America's Fastest-Growing Privately Held Companies in the U.S."
• As a 6x "Best Places to Work" award recipient, we seek driven candidates who want to be part of a top-notch, unique corporate culture and a winning team
• Our core values: Integrity, Results, Service, Determination, Teamwork, Work-Life Balance, Creativity, Professional Growth, Innovation/Progress and Professionalism
• Learn more at www.ClientCommand.com