Content Specialist: Digital Marketing & Ecommerce

BioSpace; Indiana; On-site; USD 55,000 - 80,000; Full time

Job summary

BioSpace is seeking a Content Specialist for our Digital Marketing team in Indiana. You will create and customize content for emails, ads, social posts, infographics, and product descriptions, working with designers and regional colleagues to ensure brand consistency and strong engagement.

You’ll optimize content for search, support ecommerce content, and drive campaigns with automation and personalization across channels such as LinkedIn and Facebook.

Qualifications

• Bachelor’s degree in Marketing, Communications, Life Sciences, or related field.
• 2–5 years of digital content creation or ecommerce content.
• Experience in pharmaceutical, healthcare, or scientific content domains.
• Strong understanding of SEO/GEO/AEO fundamentals for digital discovery.
• Experience writing for emails, landing pages, campaigns, and ecommerce content.
• Ability to translate briefs into structured content with minimal iterations.
• Familiarity with modular content, content reuse, and CMS.
• Strong analytical mindset to assess content performance.
• Excellent written and verbal communication; manage multiple deliverables.

Responsibilities

• Develop, write, and refine content for emails, landing/webpages, campaign materials, and ecommerce content.
• Optimize content for discoverability and engagement across digital channels.
• Develop and maintain ecommerce/product-focused content that supports product discovery, understanding, and conversion.
• Execute content requirements for planned campaigns and ad-hoc initiatives.
• Create modular, reusable content and manage content assets with version control.
• Support content automation and personalization via marketing platforms.
• Support organic content for LinkedIn, Facebook, and thought leadership initiatives.
• Review content based on feedback and performance insights to improve effectiveness.

Skills

SEO fundamentals

Content writing

Multichannel content

Analytics mindset

Cross-team collaboration

Project management

Verbal communication

Adaptability

Education

Bachelor's degree in Marketing/Communications/Life Sciences

Tools

Acquia DAM

Salesforce Journey Builder

CMS

Google Analytics

SEMrush

Job description

BioSpace is seeking a Content Specialist for our Digital Marketing team in Indiana. You will create and customize content for emails, ads, social posts, infographics, and product descriptions, working with designers and regional colleagues to ensure brand consistency and strong engagement.

You’ll optimize content for search, support ecommerce content, and drive campaigns with automation and personalization across channels such as LinkedIn and Facebook.