Content Specialist

Catholic Charities Of The Diocese Of Oakland; Oakland (CA); On-site; USD 73,000 - 75,000; Full time

Job summary

Catholic Charities Of The Diocese Of Oakland seeks an Experienced social media and content specialist to lead strategy development, content creation, and platform management from Oakland, CA. The role offers a full-time position with a salary range of $73,000–$75,000 per year in a nonprofit environment.

We expect a bachelor’s degree and 2–3 years in digital marketing or content creation, plus proficiency with Adobe Creative Suite, Final Cut Pro, and Canva.

Qualifications

• Bachelor’s degree in Video/Film, Marketing, or related fields.
• 2–3 years of professional experience in content creation, social media management or digital marketing experience.
• Hands-on experience with editing software (Adobe Creative Suite, Final Cut Pro, Canva).
• Understanding of social media algorithms, content formats, and trends.
• Portfolio demonstrating past video, photo, and written work.
• Strong SEO and content marketing knowledge; excellent written and verbal communication.
• Creative and analytical thinking; ability to multitask and manage multiple projects.

Responsibilities

• Strategy Development: Collaborate to create social media and email strategies aligned with goals; set measurable goals.
• Content Creation: Create content across social formats, newsletters, email campaigns, and direct mail; shoot and edit videos/images for platforms.
• Platform Management and Reporting: Track engagement metrics and trends; prepare monthly performance reports; collaborate on campaigns.

Skills

Social media strategy

Content creation

Video editing

Analytics

Education

Bachelor’s degree in Video/Film/Marketing

Tools

Adobe Creative Suite

Final Cut Pro

Canva

Job description

Job Details

Level: ExperiencedJob Location: Oakland - Jefferson Office - Oakland, CA 94607Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $73,000.00 - $75,000.00 Salary/yearJob Category: Nonprofit - Social Services

Responsibilities

Strategy Development

• Collaborate with Digital Marketing Manager to create social media, and email strategies aligned with overall business goals including growing brand visibility, brand relevance and community support as demonstrated by shares, re-posts, quality comments, donations, volunteerism, and response rates.
• Set measurable goals for social media and email campaigns such as increasing brand awareness, driving traffic, quality engagement, generating leads and increasing donations.
• Monitor comment sections, reply to users, and build active online communities.

Content Creation

• Create and share content that stands out and compels interaction spanning the range of social media formats including text, video, images, carousels; monthly newsletters, email campaigns, and direct mail.
• Shoot and edit videos, photos, and graphics for platforms like TikTok, Instagram, YouTube, LinkedIn and our website.
• Draft engaging captions, scripts, blog posts, newsletters, email and ad copy aligned with brand voice. Maintain a consistent brand voice and tone across all platforms.
• Develop and manage a content calendar to ensure timely and strategic posting.
• Travel to video locations, onsite and offsite events.

Platform Management and Reporting

• Track and analyze engagement metrics, views, and reach to optimize future content.
• Identify trends and insights from data to inform future strategies and campaigns.
• Prepare monthly performance reports.
• Collaborate with development and digital marketing team members to develop engaging content and campaigns.

QualificationsQualifications/Requirements

• Education: Bachelor’s degree in Video/Film, Marketing, or related fields.
• Experience: 2 – 3 years of professional experience in content creation, social media management or digital marketing experience.
• Technical Proficiency: Hands-on experience with editing software (Adobe Creative Suite, Final Cut Pro, Canva) and mobile video tools.
• Platform Expertise: Understanding of social media algorithms, content formats, and trends.
• Portfolio: A strong track record or portfolio demonstrating past video, photo, and written work.
• Skills: Working knowledge of SEO and content marketing principles, strong understanding of social media platforms and trends, excellent written and verbal communication skills. Creative and analytical thinking skills, ability to multitask and manage multiple projects simultaneously.