Content Platforms Lead: Metadata, AI, and Automation

Amazon; Seattle, Northern (WA, KY); Hybrid; USD 109,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon's Cross Channel Marketing team seeks a Content Platforms Manager to own how content is structured and governed across The Hub, Amazon's DAM platform. You will set standard schemas, enable automation at volume, and collaborate with regional teams and vendors to ensure content arrives organized and usable.

You will evaluate AI-assisted enrichment, drive adoption, and manage rollouts across regions and partners, aligning data standards with marketing goals and governance practices.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience in building and driving adoption of new tools.
• Knowledge of metadata creation, management & remediation best practices.
• Experience implementing repeatable processes and driving automation or standardization.
• Experience with digital asset management tools.

Responsibilities

• Owns the metadata and taxonomy model, including schemas and naming standards.
• Develops and maintains standards for assets entering the platform from production, agency, and regional sources.
• Drives automation that enforces standards at scale within the platform.
• Evaluates AI-assisted enrichment and tagging against standards.
• Uses platform reporting to support business teams with recurring and ad hoc needs.
• Sets lifecycle standards covering versioning, retention, and discoverability.
• Defines asset data beyond the platform for downstream teams.
• Contributes to platform governance including permissions and visibility rules.
• Manages rollouts and pilots with new teams, regions, and content types.
• Drives adoption through onboarding and enablement with internal and external partners.

Skills

Marketing experience

Data-driven improvements

Cross-functional programs

Metadata knowledge

Automation & standardization

DAM tools proficiency

Education

Bachelor's degree in information science / related field

Master's degree (optional)

Tools

Orange Logic

Tenovos

Nuxeo

Bynder

Widen

Adobe AEM

Job description

Amazon's Cross Channel Marketing team seeks a Content Platforms Manager to own how content is structured and governed across The Hub, Amazon's DAM platform. You will set standard schemas, enable automation at volume, and collaborate with regional teams and vendors to ensure content arrives organized and usable.

You will evaluate AI-assisted enrichment, drive adoption, and manage rollouts across regions and partners, aligning data standards with marketing goals and governance practices.