Content Platform Architect: Metadata & AI Automation

Amazon; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon's Cross Channel Marketing team (XCM) seeks a Content Platforms Manager to own how content is structured and governed across The Hub and connected tools. Assets arrive from multiple sources and must land organized and ready to use, with automation enforcing standards at scale.

The role requires thinking in systems, deep content knowledge, and clear communication to ensure teams understand and apply standards.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience in building and driving adoption of new tools.
• Knowledge of metadata creation, management & remediation best practices.
• Experience implementing repeatable processes and driving automation or standardization.
• Experience with digital asset management tools.

Responsibilities

• Owns the metadata and taxonomy model, including schemas, controlled vocabularies, naming standards, inheritance, and the folder/structure logic.
• Develops and maintains standards for how assets enter the platform from production, agency, and regional sources.
• Drives automation that applies standards at scale, so enforcement lives in the platform.
• Evaluates AI-assisted enrichment and tagging against standards, tuning vocabularies and inputs it relies on.
• Uses platform reporting to serve teams across the business and conduct reviews.
• Sets lifecycle standards covering versioning, retention, and discoverability over time.
• Defines asset data the platform delivers outward and represents standards to other teams.
• Contributes to platform governance, including groups, permissions, and visibility rules.
• Manages rollouts and pilots bringing new teams/regions/content types onto the platform.
• Drives adoption with onboarding/training and enablement with cross-functional partners.

Skills

Marketing experience

Data-driven decisions

Cross-functional programs

Tool adoption

Metadata best practices

Automation/standardization

DAM tools

Education

Bachelor's or Master's in information science/IT/data science/CS/engineering/math/physics or related

Tools

Orange Logic

Tenovos

Nuxeo

Bynder

Widen

Adobe AEM

Job description

Amazon's Cross Channel Marketing team (XCM) seeks a Content Platforms Manager to own how content is structured and governed across The Hub and connected tools. Assets arrive from multiple sources and must land organized and ready to use, with automation enforcing standards at scale.

The role requires thinking in systems, deep content knowledge, and clear communication to ensure teams understand and apply standards.