Content Operations Specialist (Hybrid)

Cella; Austin (TX); On-site; USD 83,000 - 90,000; Full time

Job summary

Cella in Denver, CO or Austin, TX is seeking a Content Operations Specialist contractor to drive requirements for tagging, data layers, measurement, and reporting within a multi-year digital transformation.

You will bridge marketing, analytics, product, and engineering, creating epics, user stories, and acceptance criteria, while ensuring tracking is integrated from development to testing.

Qualifications

• 5+ years in business systems analysis or digital product delivery.
• Experience writing BRDs, functional requirements, and user stories.
• Hands-on Agile/SAFe delivery experience.
• Experience with CMS or CX ecosystems.

Responsibilities

• Translate business objectives into actionable user stories and acceptance criteria.
• Lead backlog refinement and sprint planning for SAFe teams.
• Define tracking strategies and data dictionaries with analytics teams.
• Ensure requirements align with QA/UAT and release readiness.
• Document analytics, tagging, and data layer requirements.

Skills

Requirements gathering

BRDs & requirements

Agile/SAFe

Digital marketing platforms

Stakeholder management

Communication

Tools

Adobe Analytics

Tealium

Google Analytics

Tag Management System

Data Layer

API integrations

Job description

Location: Denver, CO or Austin, TX (onsite 4x per week)

Job Type: 12-month W2 Hourly Contract (extension/conversion based on performance)

Compensation Range: $60-65/hr

Benefits: Health, Vision, Dental, 401(k), and more (https://shorturl.at/GMPcb)

On behalf of our financial services client, we are seeking a Content Operations Specialist contractor to support a multi-year digital transformation initiative modernizing and implementing AI workflows in the content operations of their public web ecosystem, content platforms, and customer experiences.

Embedded within the MarTech Planning & Enablement Team (Delivery Track), you will serve as the critical bridge between business stakeholders, marketing teams, analytics SMEs, product managers, and technology partners. Over the next 12 months, your primary focus will be driving business requirements for tagging, data layer architecture, measurement, reporting, and tracking while creating development-ready epics, user stories, and acceptance criteria.

Reporting Structure & Key Partners

• Reports to: MarTech Planning & Enablement Manager.
• Key Partners: Marketing Site Owners, Product Managers, Analytics & Data SMEs, MarTech Teams, Solution Architects, Engineering, QA/UAT Teams, and Compliance.

Responsibilities:

Requirements Gathering & Delivery Support

• Partner with cross-functional teams to translate business objectives, measurement needs, and reporting goals into actionable user stories and acceptance criteria.
• Facilitate requirements-gathering workshops and working sessions across marketing, technology, and analytics.
• Lead backlog refinement, sprint planning, requirements clarification, and defect triage in support of Agile/SAFe teams.
• Maintain end-to-end traceability from business objectives through to technical implementation and testing.
• Lead the documentation and coordination of analytics, tagging, and data layer requirements across web experiences.
• Collaborate with Analytics and MarTech teams to define tracking strategies, data dictionaries, measurement plans, and tagging specs.
• Ensure client journeys, conversion goals, and performance metrics are accurately captured in technical requirements.
• Validate that tracking requirements fully integrated into development, QA/UAT testing, and release readiness.

Stakeholder Alignment & Governance

• Serve as the functional liaison between Marketing, Product, Engineering, Experience Design, Analytics, and Compliance.
• Identify risks, cross-team dependencies, and system impacts to keep delivery timelines on track.
• Establish consistent documentation and governance practices for performance tracking and reporting.

Qualifications:

Required Experience:

• 5+ years of experience as a Business Systems Analyst, Product Analyst, or Digital Product Delivery Specialist.
• Strong expertise writing Business Requirements Documents (BRDs), functional requirements, user stories, acceptance criteria, process flows, and data requirements.
• Hands-on experience supporting delivery in Agile and/or SAFe environments.
• Demonstrated history working with digital marketing platforms, web redesign initiatives, CMS, or customer experience (CX) ecosystems.

Technical & Tooling Expertise:

• Analytics & Tagging: Direct experience with Adobe Analytics, Tealium, Google Analytics, Tag Management Systems (TMS), Data Layers, and client/server-side tracking methods.
• Visual & Collaboration Tools: Miro, Figma, Excel.
• Technical Fundamentals: Understanding of API integrations, web data flows, system interactions, and metadata/taxonomy governance.

Job ID: JN -092026-146100

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.