Content Marketing Specialist - B2B

Creative Circle; St. Louis (MO); Hybrid; USD 52,000 - 62,000; Full time

Job summary

An innovative B2B SaaS company is seeking a dynamic Content Marketing Specialist to enhance their marketing efforts. This role, primarily remote, involves crafting compelling content that drives brand awareness and engages clients. You will collaborate with various teams to produce diverse marketing materials, including blogs, videos, and social media content, while ensuring SEO effectiveness. This is a fantastic opportunity to contribute to a forward-thinking company that values creativity and collaboration, making a significant impact on their marketing initiatives.

Qualifications

• Experience in B2B marketing and content writing.
• Proficient in SEO and content design tools.

Responsibilities

• Implement content strategy across marketing communications.
• Collaborate with teams to create engaging content.

Skills

B2B Marketing

Copywriting

Content Design

SEO

Content Management Systems

Education

Undergraduate degree in Marketing

Communications or Journalism

Tools

Content Management Systems

Job description

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This range is provided by Creative Circle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$52,000.00/yr - $62,000.00/yr

Our client, a B2B SaaS company, is seeking a Content Marketing Specialist to join their team fulltime. This role is primarily remote, but they are looking for candidates located near Saint Louis who can occasionally go into the office as needed.

The Content Marketing Specialist will be responsible for implementing the content strategy by writing, producing, and editing content to be used across the full spectrum of marketing communications and digital media. This position also assists with general Marketing projects.

The Content Marketing Specialist will work closely with members of the Marketing team, Management team, and other Subject Matter Experts to deliver content that creates brand awareness, illustrates their value proposition, and effectively educates clients and prospects.

Responsibilities

• Maintains a strong understanding of the company's solutions and value offered to clients and translates this information into marketing content, on-line demos and videos.
• Supports demand generation activities and boosts brand awareness with appropriate content and downloadable content for targeted personas to engage this audience.
• Manage the content curation process including blogs, social media downloadable website resources/interaction, and site copy with emphasis on SEO effectiveness.
• Serve as the content owner of engaging blogs, video scripts, case studies, and brochures that deliver subject matter expertise.
• Collaborate with internal teams, designers, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Create at least two free resources each month to drive leads, subscribers, awareness and other important metrics.
• Produce blogging on an ongoing basis to support/promote solutions and attract site visitors through search, social media and email subscribers.
• Compose company news including press release writing that focuses on relevancy to buyers.
• Analyze website metrics
• Assist Business Development/Sales team draft effective lead nurture campaigns.
• Maintain all sales support materials (one pagers, case studies, testimonials etc.).
• Distill complex content and language into content that is easily understood.
  
  

Complete writing projects, meeting deadlines and following content requirements in terms of style and project specifications.

• Write clear marketing copy to promote products/services.
• Assists the Marketing team with basic design work for banner ads, one-pagers iconography, social media posts, eBooks, infographics, and solution set brochures.
• Assists Marketing team with video production of explainer videos and case studies.
  
  

Qualifications

• Experience in Business to Business (B2B) marketing.
• Experience with copywriting / content writing.
• Experience with basic content design using a variety of tools.
• Experience producing content for the web specifically as well as channel specific (LinkedIn, Twitter)
• Experience with search engine optimization (SEO).
• Hands-on experience with Content Management Systems
• Ideally you will have experience with enterprise sales and/or SaaS.
• Bonus: Experience with ABM or tradeshows.
• Undergraduate degree in Marketing, Communications, Journalism or related field or equivalent experience.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

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Danielle Aranya - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 03/28/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

,

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Staffing and Recruiting

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