Communications Lead

Cycles Worldwide, LLC; Brea (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Cycles Worldwide, LLC seeks a seasoned marketing professional to lead the production and delivery of advertising and promotional materials for Suzuki motorcycle and ATV dealerships, coordinating with agencies and vendors.

You will manage asset libraries, traffic forms, launch materials, and product placements, with in-house graphic design support and inter-departmental PR and events. Travel up to 30% and maintain communications with partners; strong writing and Adobe CC proficiency are essential.

Qualifications

• Four-year college degree in Marketing, Communications or Public Relations preferred.
• Minimum of four years’ experience in powersports marketing related field.
• Public relations to both consumer and industry press also beneficial.
• Advanced writing and proofreading skills with familiarity of AP Style.

Responsibilities

• Lead production and delivery of advertising and promotional materials for Suzuki motorcycle and ATV dealers.
• Work with partner agencies and vendors on local and regional advertising and product launch kits.
• Maintain asset library including logos, images, photoshoots, etc.
• Traffic forms and agreements; manage review and approval processes.
• Travel up to 30% for events, launches and dealer visits.
• Provide inter-departmental support including PR and events.

Skills

Powersports marketing

Copywriting

Editing

Presentation skills

Communication skills

AP Style

Creativity

Multitasking

Public relations

Education

Bachelor degree in Marketing/Communications/Public Relations

Tools

Adobe CC

Photoshop

Illustrator

Content management systems

Analytics

Microsoft Office

Social media platforms

Imaging software

Job description

Lead the production and delivery of advertising and promotional materials used by Suzuki motorcycle and ATV dealers. Work with partner companies (agencies, vendors, etc.) on local and regional advertising, product launch kits, and other promotional materials. Copy editing/proofing, presentation to sales and marketing, communication of changes, etc. Some in- house graphic design work will be needed from time to time.

Analysis for Communication Department projects and compare to results of divisional sales and inventory goals.

Maintain library of assets including, but not limited to: logos, model images, photoshoots, etc.

Trafficking of internal forms, contracts and agreements for timely review and approval. Also includes factory suspense forms, paperwork for give-aways, partnerships, RFP’s, etc.

Assess product placement and product integration opportunities. Act as point of contact and manage project details from launch to execution.

Provide inter- departmental support on an as-needed basis including PR, events, racing, etc.

Assist with the successful launch of new products to endemic media, non-endemic media, and

SMO staff by helping with new-model press introductions. Requires efficient communications and organization with internal and external logistics, tech service, and outside partners such as photographers and others.

Assist with management of Suzuki Motorcycle, ATV, and scooter press fleet. Help the department efficiently manage the press fleet inventory, tracking, and reporting.

Assist in the development and creation of the company’s internal communications channels to inform dealers of Suzuki support programs, marketing tools, and direction.

Ability to travel to Suzuki’s industry and consumer events, business meetings, and dealer visits to represent Suzuki at the highest level. This includes assisting with the development of display materials for select events.

• Four-year college degree in Marketing, Communications or Public Relations preferred, other degrees considered. Minimum of four years’ experience in powersports marketing related field. Public relations to both consumer and industry press also beneficial.
• Advanced writing and proofreading skills. Familiarity with AP Style writing.
• Must demonstrate competent copywriting, editing, presentation and communication skills in various formats.
• Knowledge of content management systems, analytics, Microsoft Office Suite, major social media platforms, and various imaging software.
• Proficiency in digital marketing tools and social media platforms.
• Strong computer skills and working knowledge of Adobe CC, (Photoshop, Illustrator, etc.) is beneficial.
• Excellent interpersonal, organizational and presentation skills required.
• A creative mindset with the ability to generate innovative ideas.
• Flexibility and the ability to handle multiple priorities simultaneously are needed.
• Knowledge of the automotive and/or motorcycle industry required.
• Ability to ride, transport, load, and unload motorcycle and ATV
• Ability to travel up to 30% of the time, often on short notice.
• Must possess mobility to work in a standard office setting and use standard office equipment, including a computer, and to attend meetings at various sites within and away from the office; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone.