Content Marketing Specialist

First Citizens Community Bank; Pennsylvania; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

401k w/ company match

Paid time off; paid holidays

Group and voluntary life insurance and

Disability insurance

Aflac supplemental plans

Employee Assistance Program

Job summary

First Citizens Community Bank in Pennsylvania is seeking a passionate Marketing Communications professional to lead content creation, management, and storytelling across digital channels. You will develop narratives for campaigns, social media, blogs, newsletters, and marketing materials, aligning with brand pillars and community initiatives.

You will plan content calendars, manage SEO and website content, monitor KPIs, and collaborate with stakeholders to maximize campaign impact while

Qualifications

• Proven ability to create compelling narratives for digital and print channels.
• Strong skills in tracking marketing metrics and using data for strategic decisions.
• Proficient in Microsoft Office Suite and digital marketing tools.
• Experience with CMS platforms and SEO best practices.
• Experience planning and documenting community events.
• Bachelor’s degree in marketing, communications, journalism, or related field.

Responsibilities

• Create narratives for digital and print channels, including campaigns and community initiatives.
• Lead content to support marketing campaigns and brand pillars.
• Develop and manage content calendars across channels.
• Design and manage social media posts and engagement strategies.
• Apply SEO tactics to drive website traffic and optimize site content.
• Track marketing metrics and report on ROI; support events and sponsorships.

Skills

Content creation

Social media management

SEO

Analytics

CMS proficiency

Microsoft Office

Public relations

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Tools

CMS platforms

Google Analytics

Job description

PA Office Location Flexibility - within FCCB regions

• Content Creation and Management – Craft compelling narratives that connect the bank’s campaigns and services, community impact and initiatives, and stories of service excellence for various channels, including the website, social media, blogs, newsletters, and marketing materials. Lead communication in public statements related to company news, events, partnerships, milestones, and wins. Collaborate with internal stakeholders to gather updates and insights. Coordinate content to support marketing campaigns that align with business goals and brand pillars.
• Community Engagement, Event Coordination and Storytelling – Partner with community development officers and team members to highlight community involvement, philanthropic efforts and volunteer events. Create content that showcases the bank’s impact, employee engagement, and alignment of the organizational values. Attend and document key community events, gathering stories, photos, and testimonials to use in marketing efforts. Support the planning and execution of community events and sponsorships to maximize community visibility and team engagement. Develop promotional materials, talking points, and post-event coverage for internal and external use.
• Social Media Management – Design, build, and maintain the bank’s social media presence. Develop and manage a comprehensive content calendar for all communication channels, including social media. Write and schedule social media posts for various audiences across platforms as applicable, aligning content with brand voice and current campaigns. Analyze and report metrics to determine success and maximize engagement.
• Website Management and SEO Implementation – Manage all entity websites from development to compliance and analytics. Apply search engine optimization tactics to drive traffic to myfccb.com, FCCBwealthadvisors.com, and other digital brand sites. Ensure consistent brand messaging and visual identity across all content.
• Analytics and Reporting – Track and analyze marketing metrics and KPIs to measure campaign effectiveness and ROI. Develop reports and make data-driven recommendations.
• Professional Development – Maintain knowledge in banking and digital marketing and demonstrate positive interpersonal behavior and communication skills with customers and employees. Stay updated with the latest marketing trends, technologies, and best practices to keep the marketing strategies fresh and competitive.

HOURS will average approximately 40 per week. This position is budgeted for 2,080 hours per year.

Requirements

• Proven ability to create compelling narratives for a variety of digital and print channels, including social media, blogs, websites, and marketing materials.
• Strong skills in tracking and analyzing marketing metrics (KPIs) and using data to make actionable, strategic recommendations.
• Proficient in Microsoft Office Suite and related program software.
• Proficient with or the ability to quickly learn position-related software, including digital marketing tools and platforms.
• Ability to effectively use general office equipment.
• Willingness to travel to various offices and meetings throughout the FCCB footprint.
• Minimum of 3-5 years of experience in a digital marketing, content creation, or public relations role, preferably within the financial services industry.
• Experience with social media management platforms, content management systems (CMS), and applying Search Engine Optimization (SEO) best practices.
• Experience in planning, executing, and documenting community events and sponsorships to enhance brand visibility.
• Bachelor’s degree in marketing, communications, journalism, or a related field. (preferred)

BENEFITS: Comprehensive benefit package to include:

• Health, dental, and vision benefits
• 401k w/ company match
• Paid time off; paid holidays
• Group and voluntary life insurance and disability insurance
• Aflac supplemental plans
• Employee Assistance Program

Our goal is to support the growth of the communities we serve. First Citizens has a knack for hiring the finest and brightest employees; we understand how fostering their growth builds loyalty and impacts customer service. Our employees are our strongest asset. So, we accommodate families, invest in our employees\' future, and recognize hard work.

First Citizens Community Bank is committed to equal employment opportunity and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply.