Content Marketing Specialist

McDonald Garden Center; Hampton, Northern (VA, KY); Hybrid; USD 50,000 - 55,000; Full time

Job summary

McDonald Garden Center is seeking a creative Content Marketing Specialist to support our content, marketing operations, and community events. This hands-on role combines social media and content creation with substantial administrative coordination and direct support to the Director of Marketing & Communications.

You’ll work with our marketing team and colleagues across the company to bring ideas to life and keep daily projects moving.

Qualifications

• Bachelor’s degree in marketing or a related field.
• At least two years of marketing experience, including one year in social media.
• Strong writing skills and experience creating photo and video content.
• Willingness to appear on camera and represent the company professionally.

Responsibilities

• Create, schedule, and publish social media content, including photos, short-form videos, captions, and Stories.
• Appear on camera for product features, promotional videos, and other marketing content.
• Write and update blogs, website content, event listings, and promotional materials.
• Monitor social channels and shared inboxes; respond to inquiries and coordinate follow-up.
• Provide administrative and project support to the Director of Marketing & Communications.
• Maintain marketing calendars, spreadsheets, reports, and department records.
• Coordinate supply orders, vendors, and distribution to stores.
• Help plan and execute workshops, events, donations, and community programs.
• Collaborate across departments on content, signage, and communications.
• Track content performance and keep websites and business listings accurate.

Skills

Social media management

Content creation

Writing

Public speaking

Education

Bachelor's degree in marketing or related field

Tools

Canva

Adobe Premiere

CapCut

WordPress

Google Workspace

Microsoft Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Content Marketing Specialist

Full Time Professional Hampton, VA, US

Salary Range: $50,000.00 To $55,000.00 Annually

Content Marketing Specialist

McDonald Garden Center | Full-time - Salary Range $50-$55k -skills / experience / qualifications

Main Office Location: 1144 Independence Blvd Virginia Beach

McDonald Garden Center is seeking a creative, organized, and dependable Content Marketing Specialist to support our content, marketing operations, and community events. This hands-on role combines social media and content creation with substantial administrative coordination and direct support to the Director of Marketing & Communications.

You’ll work with our marketing team and colleagues across the company to bring ideas to life and keep daily projects moving. We’re looking for a responsible self-starter who takes ownership, follows through, and enjoys sharing ideas and creating as part of a collaborative team.

What You’ll Do

• Create, schedule, and publish social media content, including photos, short-form videos, captions, and Stories.
• Appear on camera as needed for product features, promotional videos, and other marketing content.
• Write and update blogs, website content, event listings, and promotional materials.
• Monitor social channels and shared inboxes, respond to customer inquiries, and coordinate follow-up.
• Provide administrative and project support to the Director of Marketing & Communications, including scheduling, preparing documents, organizing information, and tracking deadlines.
• Maintain marketing calendars, spreadsheets, reports, files, receipts, and department records.
• Coordinate supply orders, vendors, marketing materials, and distribution to stores.
• Help plan and execute workshops, special events, donations, and community programs.
• Collaborate with marketing, store teams, buyers, operations, and other departments on content, signage, and promotional communications.
• Track content performance and keep websites and business listings accurate.

What You’ll Bring

• Bachelor’s degree in marketing or a related field.
• At least two years of marketing experience, including one year in social media.
• Strong writing skills and experience creating photo and video content.
• Willingness to appear on camera and represent the company in a friendly, professional manner.
• A responsible, proactive approach, with the ability to work independently, prioritize tasks, and follow through on commitments.
• Enthusiasm for working in a creative, collaborative team—contributing ideas, welcoming feedback, and helping others succeed.
• Strong organization and attention to detail, with comfort balancing creative projects and recurring administrative work.
• Proficiency with Google Workspace and working familiarity with Microsoft Office.
• Familiarity with Canva, Adobe Premiere, CapCut, or similar content tools; WordPress experience is a plus.
• Strong communication and customer service skills.
• Administrative support or retail experience preferred; an interest in plants and gardening is a plus.

Schedule

This is a full-time, salaried position that may require occasional weekend work to support events.