Marketing Content Specialist

LaSalle Network; Milwaukee (WI); On-site; USD 67,500 - 82,500; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Job summary

A recruitment firm is seeking a Marketing Content Specialist in Milwaukee, WI. The role involves leading social media management, content creation, and digital marketing campaigns. Candidates should have 3–5 years of relevant experience and a Bachelor's degree in a related field. Proficiency in Adobe Creative Suite and strong copywriting skills are required. The position offers a competitive salary of up to $75k along with a comprehensive benefits package.

Qualifications

• 3–5 years of experience in social media management, content creation, graphic design, or marketing execution.
• Proficiency in Adobe Creative Suite and Canva.
• Experience managing paid social and Google Ads.

Responsibilities

• Lead creation, scheduling, and publishing of photography and video content across social channels.
• Build and optimize paid advertising campaigns and manage community engagement.
• Execute light graphic design for digital and in-store collateral.

Skills

Social media management

Content creation

Graphic design

Marketing execution

Excellent copywriting

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field

Tools

Adobe Creative Suite

Canva

Job description

Marketing Content Specialist Responsibilities

• Content & Social Media Management: Lead creation, scheduling, and publishing of all photography and video content across social channels; manage community engagement; and stay ahead of emerging trends.
• Digital Marketing & Analytics: Build and optimize paid advertising campaigns (social/Google Ads); track performance metrics (ROI, engagement); and manage scalable UGC/influencer programs.
• Brand Visuals & Design Coordination: Execute light graphic design for digital and in-store collateral; ensure visual consistency across all brands; and support coordination of branded assets.
• In-Store Experience & Events: Partner with teams to design and implement seasonal in-store visuals and displays; manage event promotion, community activations, sponsorships, and merchandise support.

Marketing Content Specialist Qualifications

• 3–5 years of experience in social media management, content creation, graphic design, or marketing execution.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) and Canva.
• Experience managing paid social and Google Ads.
• Strong aesthetic sense and visual storytelling ability.
• Excellent copywriting and editing skills; confident adapting brand tone and style.
• Highly organized, collaborative, and comfortable balancing multiple projects and timelines.
• Experience in hospitality or lifestyle marketing is strongly preferred.

The role offers up to a $75k base salary, along with a comprehensive benefits package that includes medical, dental, vision, 401(k), and more.

Please apply today and a recruiter will be in touch ASAP!

Cas Ngiramowai

Recruiting Lead

LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.