Content Marketing Specialist

Socket.dev; Cranston (RI); On-site; USD 65,000 - 90,000; Full time

Job summary

AIM is seeking a Content Marketing Specialist to bridge Marketing, Technical Support, and Sales, translating complex manufacturing concepts into clear, compelling content across blogs, websites, emails, and social media.

You will work with Marketing, Technology R&D, and product teams to develop messaging, buyer personas, and training materials, maintaining brand voice and driving lead generation.

Qualifications

• Bachelor's Degree in English, Journalism, Communications, Marketing, or related field.
• Knowledge of the B2B manufacturing industry.
• A unique combination of technical-mindedness and creativity.
• Interest in research and proven ability to explain complex ideas.
• Polished writing skills with proven ability to create engaging content for multiple channels.

Responsibilities

• Shape messaging frameworks, positioning, and content narratives that align with commercial objectives, marketing campaigns, and customer challenges.
• Create, update, and maintain content for blogs, landing pages, ABM content, training guides, videos, email campaigns, advertising copy, presentations, website, social media, press releases, etc.
• Turn market insights and customer pain points into compelling content initiatives.
• Ensure messaging consistency across all channels and materials.
• Develop engineering and buyer personas with cross-functional teams and tailor content journeys.
• Write articles for industry publications and establish industry relationships.
• Create product- and process-related updates to inform sales and clients.
• Perform other duties as requested.

Skills

Writing

Content strategy

Communication

Organization

Autonomy

Education

Bachelor's degree

Tools

Marketing Cloud

SEMrush

GA4

Google Search Console

AI Tools

WordPress

Job description

Company profile

AIM is a leading global manufacturer of solder assembly materials for the electronics industry with manufacturing, distribution, and support facilities located throughout North and South America, EMEA, and Asia. We serve the electronics industry, as well as various specialized businesses, including LED lighting, mobile devices, automotive, renewable energy and aerospace. At AIM, we are committed to developing world-class products through innovative R&D and offering unparalleled sales and technical support.

Summary

The Content Marketing Specialist (CMS) reports directly to the Global Marketing Manager and provides a critical link between AIM Clients, Technical Departments, Marketing and the PCB assembly industry.

This role will work closely with members of AIM's Marketing, Sales, and Technology R&D and Technical Support teams to create compelling content and copy that shares the vision of our brand, making an impact across various platforms. The CMS will understand the needs of our customers and the industry, know the brand voice, and be able to convey technical information in a concise, cogent fashion to various audiences through product training, trade publications, websites, social media, advertisements, technical conferences, videos, promotional literature as well as other avenues. The CMS should possess strong verbal and written communication skills and demonstrate an aptitude for communicating complex ideas.

The ideal candidate will possess a unique combination of technical-mindedness and creativity, as well as demonstrated intellectual curiosity with a passion for learning about manufacturing processes, engineering challenges, and customer applications. The CMS needs to be highly organized with the ability to prioritize a diverse set of projects, tasks, and activities for timely completion.

Responsibilities

The Content Marketing Specialist responsibilities include but are not limited to:

• Shape and maintain messaging frameworks, positioning, and content narratives that align with commercial objectives, marketing campaigns, and customer challenges.
• Create, update, and maintain content for such things as sales and internal enablement tools, blogs, landing pages, account-based marketing content, training guides, videos, email campaigns, advertising copy, presentations, website, social media, press releases, etc.
• Proactively turn market insights, customer pain points, and industry trends into compelling and valuable content initiatives.
• Ensure messaging consistency across all channels and mediums; websites, marketing campaigns, ABM program, and all other marketing materials.
• Work with cross-functional teams to develop and refine engineering and buyer personas, and tailor content specific journeys that support those personas.
• Writing articles for industry publications;
• Establishing relationships and determining content needs with industry peer groups;
• Creating and disseminating product- and process-related updates and tips to increase the knowledge of the sales force and client base;
• Performing other duties as requested.

Qualifications

The Content Marketing Specialist should possess:

• Bachelor's Degree in English, Journalism, Communications, Marketing, or related experience;
• Knowledge of the B2B manufacturing industry;
• A unique combination of technical-mindedness and creativity;
• Interest in research and proven ability to explain complex ideas;

• Polished writing skills with proven ability to create engaging content for multiple channels;

• Innate intellectual curiosity;
• Very structured and organized;
• High degree of attention to detail;
• Strong communication skills;
• Able to work under tight deadlines;
• Autonomous and dynamic;
• Able to bring new ideas and be innovative;
• Experience with Marketing Tools and Software (Preferred. Not required)
• Marketing Cloud
• SEMrush, GA4, Google Search Console
• AI Tools
• WordPress
• Willing to travel to other AIM locations.

Offers

A career with AIM offers:

• Opportunity to be part of a leading company in a specialized industry;

• Be part of a team of passionate professionals focused on the growth and advancement of the company;
• Ongoing learning and growth opportunities in a rewarding work environment;
• Opportunity to make a significant impact on the sales and marketing efforts of the company;
• Opportunity to work on a global level with colleagues from around the world.