Content Marketing Manager - Tourism Sector

Placements24; United States; Hybrid; USD 26,000 - 43,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Industry exposure

Job summary

Placements24 seeks a Content Marketing Manager to develop and execute a robust content strategy for a tourism-focused client in Queenstown, Eastern Cape. You will craft engaging blog posts, website copy, social content, and newsletters while aligning with brand voice and growth objectives.

You will optimize content for SEO, manage editorial calendars, and analyze performance to drive engagement and conversions across digital channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 4+ years in content marketing, content creation, or digital marketing, preferably in tourism/hospitality.
• Proven ability to develop and execute content strategies that drive engagement and goals.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Experience with SEO and keyword research.
• Proficiency with CMS and social media management tools.
• Strong understanding of digital marketing channels and cross-channel content leverage.
• Analytical skills to measure content performance and derive insights.
• Creative mindset with ability to generate innovative content ideas.
• Familiarity with Queenstown area and tourism attractions is a plus.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with marketing and business objectives.
• Create, curate, and manage high-quality content across blogs, websites, social media, video scripts, and newsletters.
• Optimize content for SEO to increase organic visibility and traffic.
• Manage editorial calendar for consistent content flow across platforms.
• Collaborate with marketing, sales, operations, freelancers, and agencies to produce content.
• Analyze content performance, track KPIs, and provide optimization reports.
• Manage company social media presence and engage with online community.
• Stay updated on content marketing trends and emerging platforms.
• Ensure content aligns with brand guidelines and voice.

Skills

Content strategy

SEO

CMS proficiency

Editorial planning

Social media

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/English

Tools

WordPress

Google Analytics

SEO tools

Social media management tools

Job description

About the Role

Our client, a leading tourism and hospitality group operating in and around Queenstown , Eastern Cape, is seeking a creative and strategic Content Marketing Manager. This role is responsible for developing and executing a content strategy that enhances brand visibility, attracts new customers, and fosters loyalty among existing ones. You will be instrumental in shaping the narrative around the unique experiences offered within the region. The ideal candidate is a compelling storyteller with a deep understanding of how to leverage content across various digital channels to drive engagement and conversions. This is an exciting opportunity to contribute to the growth of tourism in the Eastern Cape and work with a dynamic team dedicated to showcasing the best of the region.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with the company's overall marketing and business objectives.


• Create, curate, and manage engaging and high-quality content, including blog posts, articles, website copy, social media updates, video scripts, and email newsletters.


• Optimize content for search engines (SEO) to increase organic visibility and website traffic.


• Manage the editorial calendar, ensuring a consistent flow of relevant and timely content across all platforms.


• Collaborate with internal teams, including marketing, sales, and operations, as well as external freelancers and agencies, to produce compelling content.


• Analyze content performance metrics, track KPIs, and provide reports with insights and recommendations for optimization.


• Manage the company's social media presence, creating engaging posts and interacting with the online community.


• Stay up-to-date with content marketing trends, industry best practices, and emerging platforms.


• Ensure all content aligns with brand guidelines and maintains a consistent brand voice and tone.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.


• Minimum of 4 years of experience in content marketing, content creation, or digital marketing, preferably within the tourism or hospitality sector.


• Proven ability to develop and execute successful content strategies that drive engagement and achieve marketing goals.


• Excellent writing, editing, and proofreading skills with a keen eye for detail.


• Experience with SEO best practices and keyword research.


• Proficiency in content management systems (CMS) and social media management tools.


• Strong understanding of digital marketing channels and how content can be leveraged across them.


• Analytical skills to measure content performance and derive actionable insights.


• Creative mindset with the ability to generate innovative content ideas.


• Familiarity with the Queenstown area and its tourism attractions is a significant advantage.

Benefits

This hybrid role offers a competitive annual salary and a chance to shape the content narrative of a prominent tourism group in the Eastern Cape . Employees will have opportunities for professional development and exposure to the vibrant tourism industry. Our client provides a collaborative work environment where creativity is encouraged, and contributions are valued. Enjoy the flexibility of hybrid work, balancing office-based collaboration in Queenstown with remote work. This is an excellent opportunity to grow your career while promoting the beauty of the region.