Content marketing manager in telecommunications

Marlink; United States; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Remote work option

Job summary

Marlink ищет контент-маркетолога-менеджера для рассказа историй о решениях и успехах клиентов, чтобы повысить осведомлённость и лидогенерацию. На должности важны навыки редактирования, сторителлинга и чёткое понимание бизнес-целей.

Кандидат будет разрабатывать редакционный календарь, работать с руководителями и экспертами, адаптируя сложные технические темы под аудитории и каналы. Предусматривается гибридный/удалённый формат работы.

Qualifications

• О ~5 лет в контент-маркетинге/коммуникациях.
• Отличные навыки письма, редактирования и сторителлинга.
• Сильные навыки взаимодействия с заинтересованными сторонами и командами.

Responsibilities

• Разработка и поддержание внешнего редакционного календаря и контент-пайплайна.
• Перевод сложных тем в доступный контент разных форматов.
• Разработка кейсов, whitepapers, блогов, видео и мультимедиа.
• Расширение контента на кампании, PR, соцсети, email, ABM и события.
• Apply SEO and AI indexing to improve organic visibility.

Skills

Content marketing

Storytelling

Editing

Stakeholder mgmt

Tools

SEO tools

Job description

Описание:

At Marlink, we help businesses operate more intelligently, securely and efficiently, wherever they are in the world. By bringing together connectivity, network solutions, cybersecurity, cloud and digital technologies, we support customers operating in some of the world’s most remote and demanding environments. We are looking for a Content Marketing Manager to bring our expertise, customer successes and industry insights to life through compelling storytelling.

Задачи:

Develop and maintain a proactive external editorial calendar and content pipeline aligned with brand priorities and Business Unit campaign roadmaps. Research markets, audiences, competitors and industry trends to proactively uncover relevant stories and emerging themes. Translate complex technical and commercial topics into accessible, audience-focused short and long-form content, including case studies, customer spotlights, whitepapers, eBooks, research reports, blogs, newsletters and executive articles. Develop short-form storytelling for social media campaigns, series and other digital channels, and support storyboarding and content development for video, interviews and other multimedia. Develop a network of subject matter experts and work with them and senior executives to identify areas of expertise, develop activation plans and turn specialist insights into compelling industry perspectives. Extend content across campaigns, PR, social media, email, account-based marketing, events and sales channels, tailoring it to target audiences and customer journeys Apply SEO and AI indexing principles to improve organic visibility and discoverability. Work with a data specialist to review performance and inform content decisions, supporting awareness, engagement, consideration and lead generation. Maintain and circulate Marlink’s external editorial guidelines and tone of voice. Help establish best practices for AI-assisted content that protect quality, authenticity and Marlink’s distinctive voice. Coordinate content development, approvals and rollout with Brand, Business Unit Marketing, PR and Social Media, aligning with business and launch timelines. Partner with Internal Communications to identify stories with external potential and share external thought leadership internally.

Требования:

Around 5 years of experience in content marketing or communications, ideally within a technical, technology, telecommunications or services-led environment. Demonstrable experience translating complex subjects into compelling, accessible and commercially relevant stories. Excellent writing, editing, interviewing and storytelling skills across both long- and short-form formats. Strong stakeholder management skills, with the confidence to work across Marketing, Sales, Product and technical teams. Experience developing thought leadership and working directly with senior executives and subject matter experts. A strong understanding of sales-led B2B environments, customer journeys and how content supports campaigns and lead generation. An understanding of SEO and digital content optimisation. A proactive mindset and a strong sense of ownership: you independently seek out story opportunities, contribute fresh ideas and take initiative to turn them into content. You are curious, eager to learn and comfortable exploring unfamiliar topics with experts. Будет плюсом: Experience briefing or managing external writers, agencies or content partners and familiarity with Marlink’s markets, technologies and solutions would be an advantage.

Условия:

Continuous learning through certifications, training and workshops. The opportunity to fully develop your potential and grow within your area of responsibility. A positive international work environment with a strong focus on quality, collaboration and growth. A hybrid work model (or remote work if preferred).