Content Marketing Manager - Digital Strategy

Placements24; Roanoke (VA); On-site; USD 73,000 - 112,000; Full time

Job summary

Placements24 is seeking a strategic and creative Content Marketing Manager to lead digital content initiatives in East London. You will develop and execute content strategies that raise brand awareness, engagement, and lead generation, overseeing content across blog posts, white papers, case studies, website copy, and social media.

Collaborate with marketing, sales, and product teams, manage writers and designers, analyze content performance with SEO and analytics, and ensure consistent brand

Qualifications

• Bachelor's degree in marketing, communications, English, or related field.
• Minimum 5 years in content or digital marketing with strategy focus.
• Proven ability to develop and execute campaigns delivering measurable results.
• Excellent writing, editing, and storytelling with a strong portfolio.
• Strong SEO knowledge and CMS/analytics experience.

Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Create, edit, and manage high-quality content across formats (blogs, white papers, case studies, website copy, social).
• Oversee content calendar planning for a consistent flow of material.
• Collaborate with marketing, sales, product to generate ideas and ensure brand voice.
• Analyze content performance using SEO and analytics; provide optimization insights.
• Manage freelance writers, designers, and other content creators.

Skills

Content marketing experience

Strategic planning

Writing and storytelling

SEO proficiency

CMS experience

Analytics understanding

Project management

Education

Bachelor's degree (Marketing/Communications/English)

Tools

CMS

Analytics tools

Job description

About the Role

Our client is seeking a strategic and creative Content Marketing Manager to lead their digital content initiatives in East London . This role is responsible for developing and executing comprehensive content strategies that drive brand awareness, engagement, and lead generation. You will oversee the creation of compelling content across various formats and channels, ensuring alignment with marketing goals and target audience needs. This is an excellent opportunity for a seasoned content marketer to make a significant impact on the company's digital presence and contribute to its growth.

Key Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Create, edit, and manage high-quality content, including blog posts, articles, white papers, case studies, website copy, and social media updates.
• Oversee content calendar planning, ensuring a consistent flow of relevant and engaging material.
• Collaborate with internal teams (marketing, sales, product) to generate content ideas and ensure brand voice consistency.
• Analyze content performance using SEO and web analytics tools, providing insights and recommendations for optimization.
• Manage freelance writers, designers, and other content creators as needed.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in content marketing or digital marketing, with a focus on content strategy and creation.
• Proven ability to develop and execute successful content marketing campaigns that drive measurable results.
• Excellent writing, editing, and storytelling skills, with a strong portfolio of published work.
• Proficiency in SEO best practices and experience with content management systems (CMS) and analytics tools.
• Strong project management skills and the ability to manage multiple projects simultaneously in a dynamic environment.

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and attending industry conferences.
• Be a key player in shaping the company's narrative and digital presence in East London.
• Collaborative work environment with a focus on innovation and results.