Content Marketing Manager (Demand Generation)

Tennr; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Meaningful equity

In-person culture

Promoting from within

401k matching

Unlimited PTO

Free lunch

Job summary

Tennr is seeking a Growth Marketing Manager to own acquisition and demand across paid channels, SEO, and AI-driven strategies. You will build and scale campaigns across Google, LinkedIn, Meta, and the Trade Desk, while aligning landing pages and content with buyer intent in provider segments.

You will drive measurement for CPL, CPQL, and pipeline contribution, collaborate cross-functionally, and experiment with AI tools to scale performance in a B2B SaaS context.

Qualifications

• 2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company.
• Management consulting background (MBB or similar) before that is a strong plus.
• Hands-on experience building enrichment and audience workflows in Clay.
• Comfort with AI and a habit of experimenting with it.
• Creative judgment that sets you apart from a flood of AI slop.
• You can show campaigns you’ve run and explain the thinking behind them.
• Have run Reddit, X, or trade media campaigns.
• Have run campaigns in The Trade Desk or another DSP.
• Have healthcare or healthtech experience.

Responsibilities

• Own campaigns across Google, LinkedIn, Meta, and other paid channels, plus traditional search.
• Own programmatic with The Trade Desk, including audience selection and AB targeting.
• Own SEO strategy, on-page and technical SEO for high-intent provider searches.
• Lead AEO, structuring content for LLMs and earning mentions on third-party sources cited by AI assistants.
• Build measurement framework for CPL, CPQL, and pipeline contribution.
• Partner with Sales, Content Marketing, Brand and Design on paid offers and creative.

Skills

Paid campaigns

SEO strategy

Programmatic ads

AI experimentation

Measurement & analytics

Pipeline thinking

Tools

The Trade Desk

Clay

Google Ads

LinkedIn Ads

Meta Ads Manager

Job description

• As Growth Marketing Manager, you’ll own how Tennr gets found, across paid channels (Google, LinkedIn, Meta, and The Trade Desk), traditional search, and the AI assistants our buyers increasingly ask first. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations
• They’re operators, not software buyers. They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider. Learning how they search and what they respond to is the core of the job
• Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment
• Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV
• SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent
• AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they cite
• Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline
• Pipeline Ownership: Carry a pipeline goal shared with Growth and Sales
• Experimentation: Test new channels and new ways of working, including AI tools and Clay workflows, and decide what to scale
• Cross-Functional Partnership: Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative

Benefits

• Meaningful equity
• In-person culture
• Promoting from within
• 401k matching
• Unlimited PTO
• Free lunch (and a pantry stocked with a strangely wide array of puffed corn snacks)

Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicksBuilder DNA. You’ve taken a channel from 0 to 1 and scaled what workedYou’ll know you’re right for this if you’ve built a growth channel from scratch, think in pipeline rather than impressions, and want to own a number2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plusHands-on experience building enrichment and audience workflows in ClayComfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn’tCreative judgment that sets you apart from a flood of AI slop. You can show campaigns you’ve run and explain the thinking behind themHave run Reddit, X, or trade media campaignsHave run campaigns in The Trade Desk or another DSPHave healthcare or healthtech experience