Growth Marketing Manager

Tennr; New York, Northern (NY, KY); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Beautiful office in NYC

Unlimited PTO

100% paid employee health benefits

Employer 401(k) matching

Parental leave

Job summary

Tennr is seeking a Growth Marketing Manager to own acquisition across paid channels and AI-enabled strategies. You’ll map buyer search behavior for healthcare operators and shape campaigns from concept to scale.

Lead programmatic efforts, SEO for high-intent searches, and content optimization for AI assistants, while partnering with Sales, Content Marketing, Brand, and Design to hit pipeline goals.

Qualifications

• 2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company.
• Hands-on experience building enrichment and audience workflows in Clay.
• Quantitative fluency: think in CPL, CPQL, pipeline contribution.

Responsibilities

• Search & Social: run campaigns across Google, LinkedIn, and Meta with keyword strategy, bidding, targeting, and landing page alignment.
• Programmatic: own The Trade Desk including audience selection and connected TV.
• SEO: own keyword strategy and on-page/technical SEO for high-intent searches.
• AEO: optimize content for AI assistants and earn mentions on third-party sources.
• Measurement: build CPL/CPQL framework and maintain clean conversion signals.
• Pipeline Ownership: manage a pipeline goal with Growth and Sales.
• Experimentation: test new channels and AI tools to scale.

Skills

Paid campaigns

B2B SaaS

AI experimentation

Analytics

Clay workflows

AB testing

Tools

The Trade Desk

Clay

Job description

Company Description

Today, when you go to your doctor and get referred to a specialist, your doctor sends out a referral and tells you, “They’ll be in touch soon.” So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often providers are overwhelmed with the painstakingly tedious work required to get paid by insurance companies. Powered by proprietary models, Tennr handles the complex paperwork that gets patients through the door and providers paid, helping operators get patients the right care, at the right time, in the right setting.

Role Description

As Growth Marketing Manager, you'll own how Tennr gets found, across paid channels (Google, LinkedIn, Meta, and The Trade Desk), traditional search, and the AI assistants our buyers increasingly ask first. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations. They’re operators, not software buyers. They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider. Learning how they search and what they respond to is the core of the job.

You’ll know you’re right for this if you’ve built a growth channel from scratch, think in pipeline rather than impressions, and want to own a number.

Key Responsibilities

• Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment.

• Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.

• SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.

• AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they cite.

• Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline.

• Pipeline Ownership: Carry a pipeline goal shared with Growth and Sales.

• Experimentation: Test new channels and new ways of working, including AI tools and Clay workflows, and decide what to scale.

• Cross-Functional Partnership: Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative.

Qualifications:

• 2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plus.

• Hands-on experience building enrichment and audience workflows in Clay.

• Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicks.

• Builder DNA. You’ve taken a channel from 0 to 1 and scaled what worked.

• Comfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn’t.

• Creative judgment that sets you apart from a flood of AI slop. You can show campaigns you’ve run and explain the thinking behind them.

A plus if you...

• Have run campaigns in The Trade Desk or another DSP.

• Have healthcare or healthtech experience.

• Have run Reddit, X, or trade media campaigns.

Why Tennr?

• Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won’t just talk about things, you’ll get them done. And feel the impact.

• Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure

• Innovate with Purpose: we’re not just doing this for fun (although we do have a lot of fun). At Tennr, you’ll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system.

• Build Relationships: collaborate and connect with like-minded, driven individuals in our Hudson Square office 4 days/week

• Free lunch! Plus a pantry full of snacks.

Benefits

• Beautiful new office at 345 Hudson Street

• Unlimited PTO

• 100% paid employee health benefit options

• Employer funded 401(k) match

• Competitive parental leave