Content Marketing Manager

Evlo AI; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Evlo AI is seeking a content marketing lead who can own the strategy end-to-end, translating complex technical products into compelling narratives that drive organic growth and audience engagement across the customer lifecycle.

You will collaborate with product marketing, SEO, and demand gen teams to produce high-performing content across blogs, whitepapers, case studies, and email campaigns, while managing the editorial calendar and ensuring brand standards.

Qualifications

• 4-7 years of B2B technology content marketing experience with a proven portfolio of published work.
• Expertise in SEO, keyword research tools, and web analytics platforms (GA4, Ahrefs, SEMrush).
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts.
• Bachelor's degree in Marketing, Journalism, English, or related field.
• Bonus: Experience in SaaS and CMS platforms like WordPress or Contentful; basic HTML knowledge.

Responsibilities

• Develop and execute the comprehensive content strategy across blogs, whitepapers, case studies, and email campaigns
• Manage the editorial calendar, overseeing content production from ideation to publishing while enforcing strict quality and brand standards
• Partner with SEO specialists to optimize on-page content, target high-intent keywords, and continuously improve organic search traffic
• Analyze content performance metrics using tools like Google Analytics and SEMrush to refine messaging and maximize audience engagement
• Collaborate with internal subject matter experts and external freelancers to produce deeply technical, accurate, and authoritative material
• Repurpose core content assets into multi-channel formats including social media snippets, newsletters, and webinar scripts

Skills

Content marketing

SEO

Writing

Editing

Storytelling

CMS familiarity

Education

Bachelor's degree in Marketing, Journalism, English, or related field

Tools

GA4

Ahrefs

SEMrush

WordPress

Contentful

HTML

Job description

About The Role

The role owns the content marketing strategy end-to-end, translating complex technical products into compelling narratives that drive organic growth and audience engagement.

The position partners closely with product marketing, SEO specialists, and demand gen teams to produce high-performing content across the entire customer lifecycle.

Key Responsibilities

• Develop and execute the comprehensive content strategy across blogs, whitepapers, case studies, and email campaigns
• Manage the editorial calendar, overseeing content production from ideation to publishing while enforcing strict quality and brand standards
• Partner with SEO specialists to optimize on-page content, target high-intent keywords, and continuously improve organic search traffic
• Analyze content performance metrics using tools like Google Analytics and SEMrush to refine messaging and maximize audience engagement
• Collaborate with internal subject matter experts and external freelancers to produce deeply technical, accurate, and authoritative material
• Repurpose core content assets into multi-channel formats including social media snippets, newsletters, and webinar scripts

What We Are Looking For

• 4-7 years of B2B technology content marketing experience with a proven portfolio of published work
• Demonstrated expertise in SEO, keyword research tools, and web analytics platforms (GA4, Ahrefs, SEMrush)
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts
• Bachelor's degree in Marketing, Journalism, English, or a related field
• Bonus: Experience in SaaS, familiarity with CMS platforms like WordPress or Contentful, and basic HTML knowledge