Content Marketing Manager

Merlin Law Group; Tampa (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision, and life ins.

401(k)

Short- and long-term disability

Collaborative culture

Job summary

Merlin Law Group is seeking a talented Content Marketing Manager to lead the development and execution of content that strengthens our firm's brand and showcases our attorneys' expertise. This hands-on role requires strategic thinking and execution, managing content from concept through publication while collaborating with attorneys, marketing colleagues, and creative partners.

You will create articles, case studies, website copy, email campaigns, and social content, while aligning with SEO and

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, journalism, English, or related field.
• 5+ years of content marketing, writing, editorial, or related experience.
• Exceptional writing, editing, and storytelling skills with a published portfolio.
• Ability to translate complex topics into clear, engaging content for diverse audiences.
• Familiarity with SEO, CMS, social media, and content performance metrics.

Responsibilities

• Create, write, edit, and publish high-quality content including articles, case studies, website copy, educational resources, email campaigns, and social media content.
• Collaborate with attorneys to identify compelling stories and timely topics.
• Develop and manage the firm's editorial calendar for consistency across practice areas and markets.
• Repurpose podcasts, webinars, presentations, and materials across platforms.
• Support campaigns, events, and business development with effective messaging.

Skills

Content marketing

Editing

Storytelling

SEO

CMS

Social media

Editorial calendar

Legal marketing

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Equivalent experience

Tools

WordPress (CMS)

SEO tools

Analytics (GA/GA4)

Email marketing platforms

Job description

Career Opportunities with Merlin Law Group

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Merlin Law Group is seeking a talented, creative, and highly organized Content Marketing Manager to lead the development and execution of compelling content that strengthens our firm's brand, showcases our attorneys' expertise, and supports our marketing and business development initiatives.

This is a hands‑on role for an exceptional writer and storyteller who enjoys turning complex topics into engaging, accessible content. The ideal candidate is both strategic and execution‑focused, with the ability to manage content from concept through publication while collaborating with attorneys, marketing colleagues, and creative partners.

Key Responsibilities

Create, write, edit, and publish high‑quality content, including articles, case studies, website copy, educational resources, email campaigns, and social media content.

Collaborate with attorneys to identify compelling stories, legal insights, case outcomes, and timely industry topics.

Develop and manage the firm's editorial calendar to ensure consistent, relevant content across practice areas and markets.

Repurpose podcasts, webinars, presentations, and other materials into engaging content across multiple platforms.

Support marketing campaigns, events, and business development initiatives through effective messaging and creative content.

Partner with digital marketing to incorporate SEO best practices and improve content visibility and engagement.

Monitor content performance and identify opportunities to improve effectiveness.

Coordinate with creative vendors and internal stakeholders to ensure quality, accuracy, and timely delivery.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent experience.

5+ years of experience in content marketing, professional writing, editorial, or a related field.

Exceptional writing, editing, and storytelling skills, with a portfolio of published work.

Experience translating complex subject matter into clear, engaging content for diverse audiences.

Familiarity with SEO, content management systems, social media, and content performance metrics.

Strong organizational skills with the ability to manage multiple projects, deadlines, and stakeholders.

Experience in legal marketing or professional services is strongly preferred.

What We're Looking For

We're looking for someone who takes ownership, brings fresh ideas to the table, and enjoys both the creative and practical sides of content marketing. You'll thrive in this role if you're a proactive communicator, a resourceful problem‑solver, and someone who takes pride in producing exceptional work.

What We Offer:

• Competitive salary based on experience
• Medical, dental, vision, and life insurance
• 401(k)
• Short- and long-term disability
• A collaborative culture where your work truly makes an impact

Join Merlin Law Group and help us tell the stories, share the expertise, and create the content that connects our firm with the people and businesses we serve.

Merlin Law Group is an equal employment opportunity employer and is committed to providing equal employment opportunity to all qualified persons without regard to such factors as race, color, sex, religion, national origin, age, disability, marital status, gender identity/expression, sexual orientation, genetic information, or any other protected status, consistent with federal, state, and local equal employment opportunity laws.