Content Marketing Manager

Elsevier; Philadelphia (Philadelphia County); On-site; USD 87,000 - 144,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Wellbeing platform

Disability & life insurance

Parental leave

Savings accounts (HSA/FSA)

Job summary

Elsevier seeks a Content Marketing Manager to convert strategic guidance into content plans, production calendars and assets while ensuring quality and consistency across channels. This role drives vertical-specific content, collaborates with Portfolio, Acquisition, GTM Excellence and Customer Engagement, and leads small project teams in a fast-paced, mission-driven environment.

The role emphasizes independent work, strong writing/editing, and hands-on experience with AI-powered content

Qualifications

• 8-12 years of experience in B2B content marketing or related field.
• Translate strategic messaging frameworks into channel-ready content.
• Exceptional writing and editing skills with narrative consistency across channels.
• Experience building and running a content plan across multiple workstreams and stakeholders.
• Ability to work independently and mentor junior team members.

Responsibilities

• Build and maintain a content plan and production calendar across stages and campaigns.
• Translate value propositions and personas into briefs, copy and assets.
• Write and manage vertical-specific ad copy and consideration-stage content.
• Contribute themes and proof points into campaigns and thought-leadership plans.
• Maintain shared content templates and documentation standards across the team.

Skills

Content marketing

Writing & editing

Strategy translation

Cross-functional collaboration

AI content tooling awareness

Leadership/mentoring

Tools

AI tools

Job description

Content Marketing Manager Job Summary The Content Marketing Manager sits on the Tactical side of the Content team and turns the strategic foundation from our Portfolio team into channel-ready content. This is a content execution and quality-control role translating strategic guidance into content plans, production calendars and priority assets. As an experienced marketing professional, this role uses best practice and knowledge of internal and external business issues to improve content processes and outcomes and typically resolves complex problems where precedent may not exist, working independently and potentially leading the work of small project teams as needed. Day to day, the role builds and runs the content plan and production calendar for their assigned scope across customer stages, writes vertical-specific ad copy and consideration-stage content, and quality checks the accuracy and narrative continuity of content that Acquisition, GTM Excellence and Customer Engagement deploy in their channels. The role also feeds themes, proof points and channel needs into Strategic cross-vertical thematic campaigns and thought-leadership plans and closes the loop with Portfolio on which messaging is resonating in market.

Responsibilities

• Content Planning & Production Build and maintain a content plan and production calendar, covering consideration (solution education) and lifecycle (usage, adoption, renewal) content, plus input into top-of-funnel thematic campaigns.
• Translate value propositions, personas, messaging frameworks and jobs-to-be-done into content briefs, vertical-specific solution ad copy, and consideration-stage assets (case studies, proof points, explainer/demo scripts).
• Write and manage vertical-specific solution ad copy and consideration-stage content.
• Contribute themes, proof points and channel needs into thematic campaigns and thought-leadership plans so awareness-stage content reflects vertical nuance.
• Prioritize and sequence content investment against the team's agreed vertical criteria, revisiting priorities at each quarterly business review.
• Maintain the relevant inputs to the team's shared Content Architecture & Production Plan.
• Cross-Functional Alignment & Handoffs Receive strategic handoff from Portfolio and report on which value-prop elements and messaging are resonating or underperforming in market so Portfolio can refine inputs over time.
• Own vertical-specific solution ad copy and consideration content that Acquisition deploys in paid and organic channels.
• Serve as messaging and positioning consultant on sales-facing assets.
• Partner with Customer Engagement to review content for narrative and persona continuity.
• Partner with Regional on vertical-specific conference messaging and asset development.
• Confirm with Portfolio that downstream teams have the foundational messaging to execute effectively.
• Maintain one consistent content standard, shared templates and coordinated handoffs across all six verticals.
• AI-Enabled Content Workflows Pilot and adopt AI tools and workflows across ideation, drafting, repurposing, tagging and quality review, building reusable templates and a shared prompt library the wider Content team can adopt consistently.
• Stay current on AI and content-production tooling relevant to B2B/R&D content, recommending new capabilities and retiring workflows that no longer add value; growth in this area is expected over time rather than assumed on day one.
• Maintain adherence to brand within AI workflows and share best practices across all of Elsevier.
• Testing, Feedback & Measurement Design lightweight testing in partnership with sales feedback and channel performance data interpret and act on data sourced from channel-owning teams.
• Define and track measures, revisiting them quarterly alongside QBRs and priority shifts.
• Maintain a point of view on what's working, what isn't and why, and translate that into ongoing adjustments to the content plan.
• Governance & Continuous Improvement Maintain documentation of content standards and workflows so the practice stays consistent across the Content team.
• Report on content plan progress, production throughput, AI workflow adoption and testing results.
• Flexing scope as quarterly priorities and specialist capacity shift, without disrupting the shared standard or production calendar.

Requirements

• Have 8-12 years of experience in B2B content marketing, marketing communications, or a related field, ideally within technology, SaaS, or R&D-focused industries.
• Proven experience translating strategic messaging frameworks, value propositions and personas into channel-ready content.
• Have exceptional writing and editing skills, with experience quality-checking content for narrative continuity and brand/message consistency across multiple channels and teams.
• Experience building and running a content plan and production calendar across multiple workstreams, stakeholders or verticals.
• Demonstrated ability to work independently and resolve complex or ambiguous problems where established precedent may not exist.
• Comfort operating cross-functionally with Portfolio, Acquisition, GTM Excellence, Customer Engagement and Regional teams.
• Experience in vertical or industry-specific B2B marketing (e.g., life sciences, R&D, corporate/enterprise audiences). (Valued).
• Hands-on experience piloting AI tools in content workflows (drafting, repurposing, tagging, quality review). (Valued).
• Experience building or maintaining shared content templates, prompt libraries, or documentation standards for a marketing team. (Valued).
• Familiarity with sales enablement or sales-facing messaging support. (Valued).
• Experience informally mentoring or training junior team members or contributors. (Valued).

Work in a Way That Works for You

We promote a healthy work-life balance and offer flexible working options. Our benefits include wellbeing initiatives, shared parental leave, study assistance, and sabbaticals supporting both your immediate responsibilities and long-term goals.

Working for You

• Health benefits: medical, dental, and vision coverage
• Retirement benefits: 401(k) with match and Employee Share Purchase Plan
• Wellbeing: wellness platform, Headspace subscription, and Employee Assistance Programs
• Insurance: short- and long-term disability, life, accidental death, critical illness, and hospital indemnity
• Family benefits: parental leave, adoption, and surrogacy support
• Savings accounts: HSA, FSA, dependent care, and commuter benefits
• Paid time off, plus volunteer and Employee Resource Group participation days

About the Business

As a global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes. By combining trusted content with advanced analytics, we support research, education, and clinical practice. At Elsevier, your work contributes to solving global challenges and building a more sustainable future.

U.S. National Base Pay Range: $86,600 - $144,400. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus. If performed in NLD Amsterdam (Radarweg), the base pay range is €65,300 - €108,800. This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are committed to providing a fair and accessible hiring process.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights.

Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all. We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most. We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all. With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier. Elsevier is part of RELX Group. Let's shape progress together. Join us. elsevier.com/about/careers