Content Marketing Manager

HSO; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Flexible benefits and 401(k) with a匹

Job summary

HSO is seeking a Content Marketing Manager to lead and craft high-quality content across campaigns, web, email, social media, and customer stories. You will own the U.S. social content calendar, with a focus on LinkedIn engagement and demand-gen alignment.

Collaborate with teams to translate complex Microsoft, AI, and business topics into clear narratives. You will interview executives and subject-matter experts to surface insights and build authentic thought leadership, while repurposing

Qualifications

• 4+ years in B2B content marketing, copywriting, or comms.
• Portfolio showing multi-format B2B content across channels.
• Experience creating content for LinkedIn and other social platforms.
• Ability to simplify complex topics for business audiences.

Responsibilities

• Create and edit high-quality content across campaigns, web, email, social media, customer stories, thought leadership, and sales enablement initiatives.
• Own and manage the day-to-day U.S. social content calendar, with emphasis on LinkedIn engagement.
• Develop content supporting demand gen, ABM, customer growth, and Microsoft alliance programs.
• Interview executives, subject-matter experts, customers, and partners to uncover insights.
• Build executive thought leadership and social content with authentic voice.
• Partner with teams to translate complex topics into market-facing narratives.
• Repurpose long-form content into articles, social posts, emails, and campaign copy.
• Support customer storytelling and case studies with measurable outcomes.
• Leverage AI tools to accelerate research while maintaining editorial standards.

Skills

B2B content marketing

Copywriting

Editing

Interviewing executives

LinkedIn content

Storytelling

Content strategy

Collaboration

Tools

LinkedIn

AI tools

Job description

As a Content Marketing Manager you can expect to...

• Create and edit high-quality content across campaigns, web, email, social media, customer stories, thought leadership, and sales enablement initiatives.
• Own and manage the day-to-day U.S. social content calendar, with a strong emphasis on driving engagement through LinkedIn.
• Develop content that supports demand generation, account-based marketing (ABM), customer growth initiatives, and Microsoft alliance programs.
• Interview subject-matter experts, executives, customers, and partners to uncover insights and transform them into compelling, audience-focused stories.
• Build executive thought leadership and social content that reflects an authentic individual voice rather than generic corporate messaging.
• Partner with campaign and industry teams to translate complex Microsoft, AI, business applications, and transformation topics into clear, market-facing narratives.
• Repurpose long-form content and strategic assets into articles, social posts, emails, campaign copy, and other formats to maximize reach and impact.
• Support customer storytelling efforts and case studies that showcase measurable business outcomes and value delivered.
• Leverage AI tools thoughtfully to accelerate research, content ideation, repurposing, and production while maintaining a strong editorial standard and human perspective.
• Monitor content and social performance metrics and apply insights to strengthen future content strategies and execution.
• Ensure all content aligns with HSO’s brand, messaging, and editorial guidelines.

You’re great at...

• Turning complex, technical topics into clear, engaging, and relevant content for business audiences.
• Writing and editing across multiple formats while maintaining a consistent voice and high editorial standards.
• Identifying compelling story angles and uncovering meaningful insights from technical or business-focused conversations.
• Interviewing executives, subject-matter experts, customers, and partners to capture authentic perspectives and expertise.
• Creating social media content that drives engagement and supports broader business objectives.
• Building authentic executive thought leadership and helping leaders communicate their unique points of view.
• Collaborating effectively with cross-functional teams to develop cohesive messaging and content strategies.
• Using strong editorial judgment to determine what content will resonate most with target audiences.
• Applying AI as a productivity tool while preserving originality, strategic thinking, and a distinctly human voice.

Sound interesting? If so, you’ll have...

• 4+ years of experience in B2B content marketing, copywriting, communications, or a related field.
• Exceptional writing and editing skills with the ability to adapt content across a variety of formats and audiences.
• A portfolio demonstrating strong B2B content creation and storytelling across multiple channels and formats.
• Experience creating and managing content for LinkedIn and other social media platforms.
• Proven ability to make complex or technical subjects accessible and engaging without oversimplifying the message.
• Strong interviewing skills and the confidence to work directly with senior executives and subject-matter experts.
• Experience within technology, SaaS, consulting, or professional services environments, strongly preferred.
• Familiarity with Microsoft technologies, AI solutions, or business applications; experience in these areas is a plus.
• Strong editorial judgment and a demonstrated ability to identify and develop compelling stories.
• Experience using AI-enabled tools to support content development while maintaining high-quality editorial standards and original thinking.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.