Content Marketing Manager

Francisco Partners; Minneapolis (MN); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Retirement benefits

Wellness programs

Job summary

Perforce Software is seeking a strategic Content Marketing Manager to lead the content lifecycle for the Static Analysis product line (Perforce QAC and Perforce Klocwork). You will own strategy, planning, and execution to drive awareness, engagement, and pipeline growth.

Collaborating with Product, Demand Gen, and Engineering, you will define a content roadmap aligned to buyer journeys, and apply SEO and AI-driven practices to scale content across channels.

Qualifications

• Bachelor’s degree in communications, journalism, English, creative writing, marketing, or related field.
• 5+ years in content marketing or professional writing in software/tech.
• Ability to craft narratives for technical and executive audiences.
• Strong SEO understanding and hands-on experience with tools.
• Excellent writing, editing, and verbal communication skills.
• Highly organized with multi-project management capability.
• Ability to translate complex tech topics into clear, engaging content.
• Comfort with fast-paced environments and cross-functional teams.
• Collaborative attitude with openness to feedback.
• AI fluency and prompt engineering to leverage AI-driven search and discovery trends.

Responsibilities

• Partner with Product and Engineering to understand capabilities, differentiators, and roadmap.
• Refine product positioning, messaging, and value propositions for technical audiences.
• Develop and execute a comprehensive content roadmap across channels and funnel stages.
• Apply SEO and AI-driven best practices to improve visibility and inbound traffic.
• Collaborate with experts to generate high‑quality thought leadership and educational content (blogs, white papers, ebooks, webinars).
• Develop content plans to support integrated marketing campaigns.
• Work with designers to align assets with voice and brand.
• Review and edit content for clarity and consistency.
• Measure content performance and refine strategies based on insights.

Skills

Content marketing

Editorial writing

SEO optimization

AI fluency

Cross‑functional collaboration

Project management

Technical storytelling

Strategic planning

Education

Bachelor's degree in Communications/Journalism/English/Creative Writing/Marketing

Tools

SEO tools

AI writing tools (e.g., Jasper, Copilot)

Job description

Position Summary

Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content marketing efforts for the Static Analysis product line – Perforce QAC and Perforce Klocwork. In this role, you will own the full content lifecycle – from strategy and planning to execution and optimization – creating high-performing content that drives awareness, engagement, and pipeline growth.

Working closely with Product, Demand Generation, Engineering, and other cross‑functional partners, you will define and execute a content roadmap aligned to business goals and buyer journeys. This is a high‑impact role requiring strong technical and editorial skills, a deep understanding of SEO, and the ability to craft compelling content that resonates with technical and business audiences alike.

Requirements

• Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
• 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
• Proven ability to craft compelling narratives that engage technical and executive audiences.
• Strong understanding and hands‑on experience with modern SEO strategies and tools.
• Excellent writing, editing, and verbal communication skills.
• Highly organized, detail‑oriented, and capable of managing multiple projects simultaneously.
• Ability to turn complex technical topics into clear, engaging, and persuasive content.
• Comfortable working in a fast‑paced environment with cross‑functional teams.
• Positive, collaborative attitude with openness to feedback.
• AI Fluency – Skilled Prompter (Advanced Foundation / Early Proficient) – Leverages generative AI tools (e.g., Jasper, Copilot) to craft and iterate on outcome‑driven prompts, validating outputs against business context, and applying emerging AI‑driven search and discovery trends to scale content while maintaining brand voice.

Responsibilities

• Partner with Product and Engineering to deeply understand product capabilities, differentiators, and roadmap.
• Develop and refine product positioning, messaging, and value propositions for technical audiences.
• Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
• Apply modern SEO and AI‑driven best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
• Collaborate with product experts to generate high‑quality thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
• Develop content plan to support integrated marketing campaigns.
• Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
• Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
• Measure content performance and use insights to refine strategies for continuous improvement.

Benefits

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.

All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards.

EOE & Belonging Statements | Perforce Software

90000 - 115000 USD a year