Content Marketing Manager

Perforce; Minneapolis (MN); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement benefits

Life insurance

Wellness programs

Total time off

Job summary

Perforce Software is seeking a strategic Content Marketing Manager for the Static Analysis product line (QAC and Klocwork). You will own the full content lifecycle, from strategy through execution, creating high‑performing content that drives awareness, engagement, and pipeline growth.

You will collaborate with Product, Demand Gen, Engineering, and other teams to define a content roadmap aligned to business goals and buyer journeys.

Qualifications

• Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
• 5+ years of experience in content marketing or professional writing in software/tech.
• Proven ability to craft narratives for technical and executive audiences.
• Strong understanding of modern SEO strategies and tools.
• Excellent writing, editing, and verbal communication skills.

Responsibilities

• Partner with Product and Engineering to understand product capabilities and roadmap.
• Develop and refine product positioning, messaging, and value propositions for technical audiences.
• Develop a comprehensive content roadmap across channels and funnel stages.
• Apply SEO and AI-driven best practices to content strategy to improve visibility and inbound traffic.
• Create thought leadership and educational content such as blogs, white papers, eBooks, and webinars.
• Collaborate with design to ensure assets match voice and visuals.
• Review and edit content for clarity and brand alignment.
• Measure content performance and refine strategies accordingly.

Skills

5+ years content marketing

Editing

Verbal communication

SEO knowledge

AI fluency

Cross-functional teamwork

Education

Bachelor’s degree in Communications/Journali…

Tools

SEO tools

AI prompting tools

Job description

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

With aglobal footprint spanning more than 80 countries and includingover 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.

Position Summary

Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content marketing efforts for the Static Analysis product line – Perforce QAC and Perforce Klocwork. In this role, you'll own the full content lifecycle – from strategy and planning to execution and optimization – creating high-performing content that drives awareness, engagement, and pipeline growth.

Working closely with Product, Demand Generation, Engineering, and other cross-functional partners, you will define and execute a content roadmap aligned to business goals and buyer journeys. This is a high-impact role requiring strong technical and editorial skills, a deep understanding of SEO, and the ability to craft compelling content that resonates with technical and business audiences alike.

Requirements

• Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
• 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
• Proven ability to craft compelling narratives that engage technical and executive audiences.
• Strong understanding and hands-on experience with modern SEO strategies and tools.
• Excellent writing, editing, and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Ability to turn complex technical topics into clear, engaging, and persuasive content.
• Comfortable working in a fast-paced environment with cross-functional teams.
• Positive, collaborative attitude with openness to feedback.
• AI Fluency – Skilled Prompter (Advanced Foundation / Early Proficient) – Leverages generative AI tools (e.g., Jasper, Copilot) to craft and iterate on outcome-driven prompts, validating outputs against business context, and applying emerging AI-driven search and discovery trends to scale content while maintaining brand voice.

Responsibilities

• Partner with Product and Engineering to deeply understand product capabilities, differentiators, and roadmap.
• Develop and refine product positioning, messaging, and value propositions for technical audiences.
• Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
• Apply modern SEO and AI-driven best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
• Collaborate with product experts to generate high-quality thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
• Develop content plan to support integrated marketing campaigns.
• Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
• Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
• Measure content performance and use insights to refine strategies for continuous improvement.

$90,000 - $115,000 a year

Additionally, this position is eligible for benefits including, but not limited to:

• medical
• dental
• vision
• retirement benefits
• life insurance
• wellness programs
• total time off
• other employee perks that may be offered by Perforce from time to time

The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations.

Perforce reserves the right to amend or modify employee perks and benefits at any time.

All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards.

Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

www.perforce.com

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