Content Marketing Lead: Social, Video & Influencer Growth

J.W. Pepper & Son, Inc.; Exton (PA); On-site; USD 64,000 - 86,000; Full time

Benefits offered by this job

Medical / Dental / Vision Benefits

Paid holidays and vacation

401K during enrollment period

Job summary

J.W. Pepper & Son, Inc. seeks a strategic Content Marketing Manager to develop and execute the company’s content strategy across written, social, and video channels.

You will own content planning, production, and KPI-driven campaigns, managing a Social Media Coordinator and a Video Production Coordinator, while partnering with product, growth, PR, and external contributors. This in‑person role is based at our Exton, PA headquarters, with responsibilities spanning influencer collaborations,

Qualifications

• 5+ years experience in content marketing, social media, or digital marketing, with at least 2 years managing direct reports or cross‑functional teams.
• Proven track record developing and executing successful social media strategies across multiple platforms that drive measurable growth in reach, engagement, followers, and business KPIs.
• Strong analytical skills and experience using analytics tools (Google Analytics, YouTube Analytics, social analytics platforms) to measure and optimize performance.
• Excellent project management skills and experience managing video production workflows.

Responsibilities

• Develop and execute an integrated content marketing strategy (social media, video, blog) that drives brand awareness, engagement, lead generation, and conversions aligned to company KPIs.
• Develop the overall social media and influencer marketing strategy: identify and recruit influencers and creators, negotiate partnerships, run campaigns, and measure ROI.
• Develop the overall video and YouTube strategy: content plan (long‑form, Shorts, series), publishing cadence, channel growth, SEO/GEO/AEO and metadata optimization, and cross‑promotion with other channels.
• Manage and mentor direct reports: Social Media Coordinator and Video Production Coordinator — set objectives, review work, run performance check‑ins, and support professional growth.
• Coordinate all written and video content involving guest contributors: outreach, onboarding, editorial guidelines, content briefs, rights/usage agreements, and quality control.
• Work with the Video Production Coordinator to develop efficient production workflows (from brief to publish) ensuring high production value and on‑time delivery.
• Align content with paid campaigns and growth initiatives; collaborate with paid media and growth teams on creative testing and KPI tracking.
• Track, analyze, and report content performance using data‑driven insights; iterate on strategy based on engagement, conversion metrics, and audience behavior.
• Manage content‑related budgets (influencer payments, production costs, content tools) and optimize spend for impact.

Job description

J.W. Pepper & Son, Inc. seeks a strategic Content Marketing Manager to develop and execute the company’s content strategy across written, social, and video channels.

You will own content planning, production, and KPI-driven campaigns, managing a Social Media Coordinator and a Video Production Coordinator, while partnering with product, growth, PR, and external contributors. This in‑person role is based at our Exton, PA headquarters, with responsibilities spanning influencer collaborations,