Content Manager at Fromm Electric Supply Allentown, PA

Fromm Electric Supply; Allentown (Lehigh County); On-site; USD 60,000 - 80,000; Full time

Job summary

Fromm Electric Supply is seeking a Content Manager responsible for developing and coordinating content strategies to engage target audiences and achieve marketing goals. The role includes managing content across platforms, optimizing for SEO, and ensuring compliance with legal standards.

The ideal candidate will need strong writing skills, an understanding of SEO, and experience with tools like Google Analytics. You will collaborate with marketing leadership to publish strategic content that enhances brand awareness and drives conversions.

Qualifications

• Strong writing, editing, and communication skills in English.
• Understanding of SEO principles, including keyword research.
• Ability to analyze data and metrics to understand content performance.
• General understanding of video production and social media marketing.
• Good organizational and time-management skills.
• Experience with MS Office and WordPress.

Responsibilities

• Develop content strategies aligned with marketing goals.
• Collaborate with marketing leadership to create a content calendar.
• Write standard emails and automated workflows.
• Create weekly blog posts for company blogs.
• Write press releases and articles.
• Distribute the monthly company newsletter.
• Plan effective landing pages and online content.
• Optimize content for SEO best practices.
• Set up performance tracking for content marketing efforts.
• Ensure compliance with legal regulations.

Skills

Strong writing, editing, and communication skills

Understanding of SEO principles

Data analysis and metrics understanding

Familiarity with social media marketing

Organizational and time-management skills

MS Office and WordPress proficiency

Basic Adobe Creative Suite knowledge

Education

BS degree in Journalism, Marketing, or relevant field

Tools

Google Analytics

Adobe Analytics

MS Office

WordPress

Job description

Job Summary

The Content Manager is responsible for developing, coordinating, implementing, and tracking content strategies to engage target audiences and achieve marketing goals. This role involves creating and managing content across various platforms, including website pages, emails, digital literature, blog posts, articles, videos, and social media posts. Working closely with marketing leadership, the Content Manager maintains a consistent content calendar, optimizes content for SEO, and ensures compliance with legal standards to boost brand awareness, increase website traffic, generate leads, and drive higher conversion rates to increase sales.

Responsibilities

• Develop content strategies aligned with marketing goals, defining objectives, target audiences, and content themes.
• Collaborate with marketing leadership to create and maintain a marketing content calendar, ensuring consistent content publishing and strategic alignment throughout the year.
• Write standard emails and automated email workflows targeting customers, suppliers, and associates to support marketing campaigns and company updates.
• Create weekly blog posts for company blogs, collaborating with subject matter experts and attending events for company updates.
• Write press releases and articles, collaborating with regional media and industry publications for distribution.
• Collaborate with department leaders to write and distribute the monthly company newsletter.
• Plan and write effective website landing pages and online content for marketing campaigns, promotions, and products/services, focusing on user experience, brand consistency, and conversion goals.
• Optimize website content for SEO best practices, monitor page rankings monthly, and track SEO performance.
• Set up performance tracking for content marketing efforts, monitor analytics, and refine strategies.
• Ensure compliance with legal regulations, such as copyright laws.
• Stay updated on content trends to increase engagement and capture customer attention.

Qualifications

• Strong writing, editing, and communication skills in English.
• Understanding of SEO principles, including keyword research, on-page optimization, and link-building strategies.
• Ability to analyze data and metrics to understand content performance; familiarity with analytics tools like Google Analytics or Adobe Analytics preferred.
• General understanding of video production and social media marketing on platforms like LinkedIn, Facebook, and Instagram.
• Ability to manage calendars and projects with attention to detail.
• Good organizational and time-management skills.
• Hands-on experience with MS Office and WordPress; basic ability to use Adobe Creative Suite preferred.
• BS degree in Journalism, Marketing, or a relevant field preferred.

Physical Requirements

The position may require sitting for extended periods and occasional communication with customers and suppliers via phone.