Content Marketing Lead for School Storytelling

Serra High School; San Francisco (CA); Hybride; USD 90 000 - 100 000; Plein temps

Résumé du poste

Junípero Serra High School in San Mateo, CA, seeks a Content Marketing Manager to build original photo, video, and written content across its communications channels, supporting admissions, advancement, and alumni relations.

Reporting to the Head of Marketing and Communications, you will manage an editorial calendar, collaborate across departments, and develop scalable workflows to expand the marketing office’s content capacity while upholding Serra's mission and brand standards.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 3–5 years in content marketing, digital communications, social media strategy, or related field.
• Strong editorial judgment and storytelling ability across channels.
• Photography and video production in fast-moving environments.

Responsabilités

• Identify audience-relevant stories across academics, athletics, faith, and student life.
• Create and publish feature content highlighting student and alumni achievements.
• Coordinate an integrated editorial calendar with cross-functional teams.
• Source interviews, testimonials, and archival assets for ongoing content development.
• Manage Serra's presence on Instagram, Facebook, and YouTube with platform-specific content.
• Produce and edit short-form video content for social channels.

Connaissances

Storytelling and narrative development

Social media strategy

Photography

Video production

Editorial planning

Contributor network

Brand voice and messaging

Project management

Formation

Bachelor's degree in marketing, communications, journalism, or related field

Outils

Finalsite

Constant Contact

AI-assisted content tools

Description du poste

Employment Type: Full Time
Classification: Exempt (12 Months)
Compensation:$90,000.00 to 100,000.00 Annually

Junípero Serra High School is a Catholic college preparatory for boys. Located in San Mateo, in the heart of the San Francisco Peninsula, Serra’s legacy spans more than 80years of excellence in Catholic education. A rich and rigorous academic curriculum, a wide range of extracurricular activities, and an environment of support, compassionand mutual respect are hallmarks of Serra. Serra’s faculty and staff are deeply committed to mentoring their students, providing a framework for young men to grow in faith, wisdom and service as active members and leaders in the community.

Position Summary

The Content Marketing Manager develops and manages original photo, video, and written content across Serra's communications channels. Reporting to the Head of Marketing and Communications, this position advances Serra's institutional narrative through audience-focused visual and written storytelling across social media, the school's website, and communications supporting admissions, advancement, and alumni relations. The ideal candidate combines strong editorial judgment and storytelling instincts with the ability to build relationships in a dynamic school environment, manage an integrated content calendar, and develop scalable workflows that expand the marketing office's content capacity across the Serra community.

Responsibilities

Storytelling and Content Development

• Identify and develop audience-relevant stories that reflect the full Serra student and alumni experience across academics, athletics, faith and service, extracurricular activities, and student life
• Create and publish feature content highlighting student and alumni achievements at Serra and beyond, including academic accomplishments, extracurricular pursuits, career milestones, and athletic recognition
• Partner with enrollment, advancement, alumni relations, academics, and student life to maintain an integrated annual editorial calendar that identifies content opportunities and coordinates the timely capture and distribution of key moments throughout the school year
• Coordinate cross-functionally to source interviews, testimonials, archival assets, and other supporting materials for ongoing content development

Social Media Strategy and Channel Management

• Manage and grow Serra's presence on Instagram, Facebook, and YouTube through platform-specific content planning and audience engagement
• Conceptualize, produce, and publish static images, Reels, Stories, and short-form video optimized for each platform, audience, and communication objective
• Track platform performance and apply engagement data and content insights to refine channel strategy and inform future content decisions

Visual Content Production

• Capture high-quality photo and video assets at school events, athletic competitions, campus ministry activities, student life moments, and academic settings
• Produce and edit short-form video content formatted for social media and other digital channels
• Maintain a searchable and organized digital asset library of photography and video content for efficient cross-channel use
• Develop a structured process to identify, recruit, and coordinate a network of content contributors across the Serra community, including students, faculty, staff, and alumni
• Build and maintain a collaborative content creation program that expands the reach, consistency, and production capacity of the marketing and communications office
• Establish editorial guidelines, submission workflows, brand requirements, and quality standards for contributor-generated content

Brand and Messaging Alignment

• Apply Serra's brand identity, editorial standards, and visual guidelines consistently across content and communications
• Ensure all messaging reflects the school's Catholic mission, institutional voice, and communication priorities
• Collaborate with the Director of Marketing and Communications to translate the content needs of admissions, advancement, and alumni relations into coordinated deliverables

Website and Email Content

• Plan, create, update, and optimize website content in Finalsite, both proactively and in response to departmental needs
• Develop and contribute audience-focused email content for current and prospective families, alumni, and donors using Constant Contact

Campaign and Event Content Support

• Develop campaign content supporting fundraising and donor stewardship initiatives, including the Padre Fund, President's Circle, Thanksgivingday, the Serra Golf Classic, and the Fund a Dream Scholarship Benefit
• Support school and Advancement events during the academic year and capture relevant content opportunities

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field
• Three to five years of relevant experience in content marketing, digital communications, social media strategy, or a related field
• Demonstrated editorial judgment and storytelling ability, including identifying a compelling angle, developing a clear narrative, and adapting content to the appropriate channel and audience
• Strong photography skills with experience capturing content in fast-moving, real-time environments such as athletic events, performances, and student activities
• Experience producing and editing platform-appropriate video content for social media, including Reels and Stories
• Demonstrated experience using AI-assisted tools to improve content workflows, productivity, and production capacity, with examples of specific tools and measurable results
• Adaptability and sound judgment in an environment with shifting priorities and evolving workflows
• Experience developing or managing contributor networks, editorial workflows, or collaborative content-production processes
• Strong project management skills with the ability to prioritize and independently manage multiple concurrent content projects

Key Skills

• Storytelling and narrative development
• Social media strategy and platform-specific content creation
• Photography and short-form video production
• Short-form video editing and optimization
• Editorial planning and integrated content-calendar management
• Contributor network and workflow development
• Brand voice, messaging, and editorial consistency

All employees of the Archdiocese of San Francisco shall be employed without regard to race, color, sex, ethnic or national origin and pursuant to the San Francisco Fair Chance Ordinance, will consider for employment qualified applicants with criminal history.