Head of Marketing and Communications

Serra High School; San Mateo (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Junípero Serra High School in San Mateo, California, is seeking a Head of Marketing and Communications to oversee all marketing efforts. The role involves developing strategies to enhance the school's reputation and support enrollment management. Ideal candidates will possess 8–10 years of experience in marketing leadership, a Bachelor's degree (Master's preferred), and a strong knowledge of digital marketing. The position emphasizes strategic thinking, collaboration, and excellent communication skills.

Qualifications

• 8–10+ years of marketing experience, including leadership roles.
• Proven experience developing and executing successful marketing strategies.
• Strong knowledge of digital marketing and customer acquisition strategies.

Responsibilities

• Develop and implement a comprehensive marketing and communications strategy.
• Support enrollment management through target recruitment campaigns.
• Oversee public and media relations and crisis communications.

Skills

Leadership

Communication

Strategic Thinking

Digital Marketing

Brand Management

Data-driven Marketing

Education

Bachelor’s degree in Marketing or related field

Master’s degree in Business Administration or Marketing

Tools

Marketing Automation Tools

SEO/SEM Tools

Job description

Junípero Serra High School is a Catholic college preparatory for boys. Located in San Mateo, in the heart of the San Francisco Peninsula, Serra’s legacy spans more than 80years of excellence in Catholic education. A rich and rigorous academic curriculum, a wide range of extracurricular activities, and an environment of support, compassionand mutual respect are hallmarks of Serra. Serra’s faculty and staff are deeply committed to mentoring their students, providing a framework for young men to grow in faith, wisdom and service as active members and leaders in the community.

Position Overview

The Head of Marketing and Communications serves as the senior leader responsible for the strategic direction and execution of all marketing and communications efforts for the school. This position develops and implements a comprehensive marketing and communications strategy designed to enhance the school’s reputation, strengthen enrollment recruitment, and ensure consistent institutional messaging aligned with the school’s Catholic mission.

Key Responsibilities

Strategic Marketing andEnrollment Support

• Develop and implement a comprehensive marketing and communications strategy
• Support enrollment management through target recruitment campaigns
• Strengthen the school’s market position and communicate its value proposition
• Monitor market trends and competitor positioning

Brand Management andInstitutional Messaging

• Uphold consistent brand identity standards across the school
• Oversee design and appearance of all print and digital materials
• Ensure messaging aligns with the school’s mission and Catholic identity

Digital Marketing andCommunications

• Oversee website strategy, SEO/SEM initiatives, social media platforms, and large language model (Co-Pilot, Chatgpt)
• Develop digital campaigns that increase engagement and visibility
• Monitor analytics and performance metrics

Publications andContent Development

• Direct editorial strategy and production of institutional publications
• Oversee marketing materials for admissions, advancement, events, and alumni relations
• Highlight student life, academic excellence, and mission-driven initiatives

Media Relations andPublic Communications

• Oversee public and media relations
• Oversee crisis communications and institutional messaging
• Support executive communications for the president and principal

Team Leadership andCollaboration

• Lead and develop the marketing andcommunications team
• Collaborate with admissions, advancement, athletics, and academic leadership
• Lead special marketing initiatives and events

Required Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field. Master’s degree in business administration (MBA) or marketing (preferred).
• 8–10+ years of marketing experience, including leadership roles
• Proven experience developing and executing successful marketing strategies
• Strong knowledge of digital marketing, brand management, and customer acquisition strategies
• Excellent leadership, communication, and strategic thinking skills
• Experience managing marketing budgets and teams
• Experience in data-driven marketing and marketing automation tools
• Experience working in fast-growing or technology-driven companies
• List of references or at least four letters of recommendation

All employees of the Archdiocese of San Francisco shall be employed without regard to race, color, sex, ethnic or national origin and pursuant to the San Francisco Fair Chance Ordinance, will consider for employment qualified applicants with criminal history.