Content Marketing Lead

Squint; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary and Equity

Comprehensive Medical, Vision, and Dental care

Flexible PTO Policy

Lunch and Dinner Service

Wellness Benefit

Maven Family Planning Benefits

Partnership with Care.com

Mental Health Services

401(k) Retirement Plan

Pre-Tax Commuter Benefit for Parking & Public Transit

Company-wide Retreats

Job summary

Squint in San Francisco is looking for a Content Marketing Lead to develop and grow the brand narrative across diverse channels. This role requires exceptional writing skills and the ability to create compelling visual assets.

Your responsibilities include crafting content strategies, collaborating with the executive team, and producing engaging materials that highlight our innovative technology.

The company offers competitive salary, comprehensive benefits, and a commitment to diversity and inclusion.

Qualifications

• Proven methods for understanding customers' motivations, pain points, and trust signals.
• Knowledge of channel optimization for reach and engagement.
• Prior experience in industrial operations is a plus.

Responsibilities

• Create and grow Squint’s brand narrative across multiple channels.
• Gather customer stories and turn them into multi-channel content.
• Help executives produce social content and longform posts.
• Produce varied types of content using AI-enabled design tools.

Skills

Exceptional writing

Experience in content marketing

Fluency in AI-enabled design tools

Knowledge of algorithms

Collaborative skills

Education

Portfolio demonstrating strong writing across formats

Tools

Canva

Figma

Descript

Screen Studio

Job description

About Us

Squint is the Industrial Intelligence Platform, built for the workers who build the things you touch and see every single day. We're the only solution that brings together all the context of an industrial organization into a custom industrial knowledge graph, unique to every customer. Building with AI and AR, that foundation powers the workflows and applications that put the right information in frontline operators' hands on the factory floor and in the field, exactly when and where they need it.

Proven Impact with Industry Leaders

Our technology serves Fortune 500 leaders across manufacturing, field services, and utilities. These companies trust Squint to capture and activate their essential operational know-how, resulting in measurable improvements: reduced downtime, minimized waste, and optimized productivity at scale.

Backed and Built by the Best

We raised a $40m Series B at a $265m valuation and are backed by elite investors including Sequoia Capital, Menlo Ventures, TCV and The Westly Group. Our co-founders have been recognized on Forbes' 30 Under 30 for Manufacturing and Industry, and Fast Company named us one of the most innovative augmented and virtual reality companies of 2026.

About the Role

We're hiring our first Content Marketing Lead to advance our brand narrative and extend our voice across multiple channels.

The ingredients of Squint’s narrative are a marketer’s dream: evocative customer stories, dazzling visuals of factories, and an AI native platform that’s delivering measurable value to some of the most influential Fortune 500 companies in manufacturing and field services.

In short: we have attention-grabbing stories to tell. The Content Marketing Lead will tell them in ways that break through and command attention.

What You’ll Do

You will be a fullstack content marketer: your primary output will be exceptional writing, but you’ll also be a self-starting whiz who can create their own video clips and visual assets. You will:

• Advance the Squint narrative across channels: You’ll be the primary creator of content that grows Squint’s reach and relevance. You will work across shortform (social, website) and longform (case studies, blog), and create the supporting assets you need to grab attention.

• Find the raw material to build the brand: Killer customer win? New feature going live? Fun fact from a factory floor? You’ll be continuously gathering inspiration and turning it into multi-channel content series that evolve Squint’s brand. This work will have a measurable impact on Squint’s reach and engagement in both industrial audiences and the AI community.

• Extend exec voices: You’ll help Squint execs produce social content, longform posts, and talktracks for speaking engagements. You’ll know how to authentically channel their perspectives and voices; how to select topics that will get attention; and how to ensure that, across it all, Squint has a clear and consistent story.

• Make lotsa content, in lotsa shapes: This is a writing job, but it’s more than a writing job. It bears repeating that applicants should have exceptional writing chops, but also fluency across AI-enabled design tools (Canva, Figma) and video editing tools (Descript, Screen Studio).

About you

• You write with precision, clarity, and intention (even when the words, themselves, seem effortlessly casual).

• You have proven methods for learning about customers—their motivations, pain points, and trust signals—because you understand how critical this is to your success.

• You also know the whims of the channels and the algorithms: you know how to optimize for each one, to increase reach, engagement, and impact.

• You love to collaborate, because you know that good briefs and outside eyes are critical for delivering strong content.

• Pre-existing familiarity with industrial operations is an asset in this role. We will give candidates who have lived and worked in industrial spaces extra consideration.

What You’ll Bring

• A portfolio that demonstrates strong writing across formats: longform and short, market-facing and customer-facing. It shows good creative judgement, and some range.

• A proven approach to audience understanding—so you know how to develop content that will resonate; and audience-building—so your content extends a brand’s reach and relevance.

• Experience at a startup, where you were making creative and strategic decisions (not just executing someone else's brief).

• A POV on quality. You know how to hold the bar high, but also right-size for speed, channel, and experimentation.

Benefits

Based out of our office in San Francisco, we love the energy of in-person collaboration.

• Competitive Salary and Equity

• Comprehensive Medical, Vision, and Dental care

• Flexible PTO Policy

• Lunch and Dinner Service

• Wellness Benefit

• Maven Family Planning Benefits

• Partnership with Care.com

• Mental Health Services

• 401(k) Retirement Plan

• Pre-Tax Commuter Benefit for Parking & Public Transit

• Company-wide Retreats

A Final Note

We are committed to creating a diverse and inclusive workplace. Squint is an equal opportunity employer, welcoming applicants from all backgrounds without regard to race, gender, age, or any other protected characteristic. We encourage you to apply even if you're not quite sure you fit all the requirements for the role!

Ready to redefine the future? Join us at Squint and be a part of something revolutionary.