Content Marketing Intern: Build B2B Strategy & White Papers

BASSETTI Americas; Chicago (IL); On-site; USD 21,000 - 30,000; Full time

Job summary

BASSETTI Americas seeks a Content Marketing Intern to help bridge product engineering and market positioning. You will develop a portfolio of white papers, sales collateral, and research insights demonstrating expertise in technical writing and data-driven content optimization.

You will conduct competitor research, create content, build targeted email lists using Lusha, and design automated campaigns while analyzing results to drive improvements.

Qualifications

• Completed at least 2 years of relevant coursework.
• Majors: Marketing, Communication, Business.

Responsibilities

• Conduct gap analyses to identify content positioning gaps.
• Research and draft white papers, product sheets, blog posts, and social posts.
• Build email lists using Lusha and other research tools.
• Design and deploy automated drip sequences and webinar invitations.
• Analyze campaign data and develop data-driven recommendations.

Skills

Content creation

Market research

Email campaigns

Technical writing

Data analysis

Education

2+ years coursework

Majors: Marketing, Communication, Business

Tools

Lusha

Google Workspace

Job description

BASSETTI Americas seeks a Content Marketing Intern to help bridge product engineering and market positioning. You will develop a portfolio of white papers, sales collateral, and research insights demonstrating expertise in technical writing and data-driven content optimization.

You will conduct competitor research, create content, build targeted email lists using Lusha, and design automated campaigns while analyzing results to drive improvements.