Content Marketing Intern

BASSETTI Americas; Chicago (IL); On-site; USD 21,000 - 30,000; Full time

Job summary

BASSETTI Americas seeks a Content Marketing Intern to help bridge product engineering and market positioning. You will develop a portfolio of white papers, sales collateral, and research insights demonstrating expertise in technical writing and data-driven content optimization.

You will conduct competitor research, create content, build targeted email lists using Lusha, and design automated campaigns while analyzing results to drive improvements.

Qualifications

• Completed at least 2 years of relevant coursework.
• Majors: Marketing, Communication, Business.

Responsibilities

• Conduct gap analyses to identify content positioning gaps.
• Research and draft white papers, product sheets, blog posts, and social posts.
• Build email lists using Lusha and other research tools.
• Design and deploy automated drip sequences and webinar invitations.
• Analyze campaign data and develop data-driven recommendations.

Skills

Content creation

Market research

Email campaigns

Technical writing

Data analysis

Education

2+ years coursework

Majors: Marketing, Communication, Business

Tools

Lusha

Google Workspace

Job description

As a Content Marketing Intern, you will be an integral part of building our marketing content strategy, helping us bridge the gap between product engineering and strategic market positioning. You will leave with a portfolio of professional white papers, sales collateral, and research insights that demonstrate your command of technical writing and data-driven content optimization.

What You’ll Be Doing

• Competitor Research: Conduct gap analyses to identify what our competitors are missing and how we can position our content to win.
• Content Creation: Research and draft professional white papers, industry specific product sheets, deep-dive blog posts, and social media posts.
• Market Research: Use Lusha (B2B data intelligence platform)and other research tools to build email lists within specific industry verticals for email campaigns.
• Email Campaigns: Design and deploy automated drip sequences and webinar invitation funnels that speak directly to customer pain points.
• Data Analysis: Analyze data from email and social media campaigns and develop recommendations based on findings.

What You’ll Learn

• B2B Go-to-Market Strategy: Learn how to identify pain points and position products as the ultimate solution.
• Market Research: Master Lusha to find the right people and automation tools to reach them at scale.
• Technical Writing: Develop a portfolio of corporate marketing assets including white papers and sales collateral.
• Generative Engine Optimization: Learn best practices for optimizing content for LLMs
• Market Analysis: Learn to deconstruct competitor strategies and adopt new ideas based on analysis.
• Corporate Digital Literacy: Learnhow to use Google Work Space in a corporate setting (Sheets, Docs, Gemini, Drive, etc)

Qualifications

• Completed at least 2 years of relevant coursework
• Majors: Marketing, Communication, Business

About Bassetti Group

For more than 30 years, Bassetti Group has helped leading companies turn technical expertise into a lasting competitive advantage. Through our modular, configurable, and no-code platform TEEXMA, we support digital transformation strategies that deliver real results: faster innovation, lower costs, reduced risk, better quality, and increased performance. Unlike rigid point solutions, TEEXMA’s “one technology, multiple solutions” offers flexibility, allowing customers to implement exactly what they need, when they need it, giving them the ability to evolve, innovate, and stay ahead.

As both the developer and integrator of TEEXMA, Bassetti combines industry insights with domain expertise to deliver end-to-end solutions that work. With a global team of over 500 people across 20 offices in 7 countries, we are a trusted partner of companies worldwide looking to build strategic partnerships that improve the way they leverage technical expertise and equip the next generation of technical leaders with the capabilities to transform industry worldwide.