Content Marketing Coordinator

ZLINE Kitchen and Bath; Reno (NV); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company 401k match at 6%

Paid time off

Dog-friendly office space

Ample opportunity for advancement

Job summary

A luxury appliance company is seeking a Content Marketing Coordinator in Reno, NV. The role involves planning, executing, and optimizing content for various digital channels to enhance engagement and drive brand awareness. Candidates should hold a Bachelor’s degree and exhibit strong skills in email marketing strategies, graphic design, and written communication. Competitive salary between $60,000.00 and $70,000.00 with benefits after 90 days, including health insurance and 401k match.

Qualifications

• Proficiency in Email Marketing Platforms.
• Ability to coordinate multiple tasks efficiently.
• Excellent written communication skills for marketing.

Responsibilities

• Plan and execute email marketing campaigns.
• Develop content plans for multiple digital channels.
• Coordinate content for paid advertising channels.

Skills

Email Marketing Strategy

Graphic Design

Written and Verbal Communication

Organizational Skills

Time Management

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, or relevant degree

Tools

Microsoft Office

Adobe Creative Suite

Google Workspace Applications

Job description

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ZLINE Kitchen and Bath is a family‑owned appliance company based in Reno, Nevada, with additional locations in Tennessee and Ohio. ZLINE provides an elevated luxury experience with industry‑leading kitchen appliances and bath fixtures at an attainable price. Each collection is meticulously designed and shipped in the United States, and we are proud to be a progressive American company that supports local communities through hiring locally and giving back.

We’ve become a household name in the luxury appliance industry, partnering with The Home Depot, Lowe’s, Costco, and Wayfair, among many reputable dealers and retailers nationwide, to market and sell luxury appliances such as range hoods, refrigerators, dishwashers, and ranges. We’re known for our attention to detail and commitment to our customers and employees alike. We believe in innovation and honest business, and we’re proud of the products we create, the services we offer, and the team that makes the ZLINE Attainable Luxury® experience possible. ZLINE is forging its own path—will you help us tell our story?

We are a three-time (2022, 2023, 2024) Certified Great Place To Work®. Follow us @zlinekitchencareers on Instagram for a behind-the-scenes look at what it’s like to work for ZLINE.

At ZLINE, we are dedicated to providing an unmatched customer experience, which is why every new hire completes 30 days of customer experience training before beginning their department‑specific onboarding. This hands‑on approach to training is proven to be the most effective way to build product and company knowledge that applies across all roles.

The Content Marketing Coordinator is responsible for planning, executing, and optimizing ZLINE’s content across key digital channels to drive engagement, brand awareness, and revenue. This role is highly collaborative, working closely with the marketing, creative, and e‑commerce teams to ensure content is on‑brand, timely, and performance‑driven.

Key Responsibilities

• Own all email marketing campaigns from concept through deployment, including list segmentation, template design, copy support, QA/testing, and ongoing performance reporting with clear takeaways and next steps.
• Develop and manage content plans for ZLINE’s core channels—such as YouTube, Vimeo, our website, and additional platforms—ensuring each piece of content supports broader campaign goals and product priorities.
• Coordinate content for paid advertising channels, ensuring the right assets, messaging, and formats are delivered on time for platforms like Meta, Google, and retail media networks, while partnering with the performance marketing team to optimize based on results.
• Undergo product training to better understand value propositions, audience segmentation, and the nuances of our product line.
• Work with Digital Marketing Managers to develop an integrated content strategy for delivering content, with frequent use of graphic design, creative copywriting, and other necessary skills required for creating and managing captivating marketing assets.

Requirements

• Bachelor’s degree preferred - Marketing, Communications, Graphic Design, or relevant degree
• Proficiency required on the following systems: Microsoft Office, macOS, Google Workspace Applications, Adobe Creative Suite
• Proficiency required with the following: Email Marketing Strategy, Email Marketing Platforms, Graphic Design (Adobe Suite, Canva)
• Excellent written and verbal communication skills, especially for marketing copywriting in various contexts.
• Strong organizational and time management skills, and a keen eye for attention to detail
• Ability to coordinate multiple tasks at once with minimal direction and ensure tasks are being completed in a timely and efficient manner.
• Proficiency with the following is a huge plus but not required: Social Media Marketing, CMS Experience (Squarespace & Shopify), AdRoll, Salesforce Pardot, YouTube Video Ads, Facebook Business Manager, Google Ads, and Google Analytics

Working Hours & Hours of Operation

Monday – Thursday 8:30 am – 5:30 pm with a 1‑hour lunch, Friday 8:00 am – 4:30 pm with a 30‑minute lunch

What You’ll Get

Benefits are available to all full‑time employees after 90 days

• Medical, dental, vision, and life insurance
• Company 401k match at 6%
• Access to a Health Savings Account or Flexible Spending Account
• Paid time off
• Get in on the ground floor
• Ample opportunity for advancement; we want to see you grow
• Dog‑friendly office space … because dogs make everything better, right?

EEO

ZLINE Kitchen and Bath, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. ZLINE makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Manufacturing

Reno, NV $60,000.00–$70,000.00 5 months ago