Product Marketing Manager

Elkay Manufacturing Corporation; Milwaukee (WI); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision, STD, LTD, AD&

Life Insurance

Matching 401(k) Contribution

Health Savings Account

Vacation time

Paid Holidays

Annual Bonus Eligibility

Educational Reimbursement

Employee Stock Purchase Plan

Job summary

Zurn Elkay Water Solutions Corporation, headquartered in Milwaukee, WI, is seeking a Product Marketing Manager to own the upstream portion of the product journey across multiple business units. You will lead positioning, growth planning, and cross-functional launches with engineering, operations, marketing, and sales.

Develop brand roadmaps, manage NPI commercialization, and drive go-to-market strategies. The role requires strong analytical, communication, and leadership skills, with travel up

Qualifications

• Bachelor’s degree in Marketing, Business or related field; MBA preferred.
• 5+ years in product, channel or brand marketing with GTM launches.
• Experience cross-functionally with engineering, operations, marketing and sales.
• Strong analytical skills to interpret data and market trends.
• Ability to lead cross-functional teams in launching new products.
• Strategic mindset with ability to influence across departments.
• Self-directed, results-oriented with urgency and initiative.
• Excellent interpersonal and presentation skills for all levels.
• Team player with cross-functional project experience.
• Proficient in MS Office, Constant Contact, Canva and Adobe.
• Willing to travel up to 25%.

Responsibilities

• Own upstream product journey from positioning through growth planning for multiple brands.
• Develop brand roadmaps, including positioning, value propositions, naming, and tiering.
• Lead end-to-end NPI commercialization from scope to funnel creation.
• Own marketing growth plans with insights from product management and sales.
• Coordinate trademark process with business units.
• Incorporate competitive positioning and market trends into strategy.
• Lead new product launch plans aligned to go-to-market strategy.
• Analyze consumer research and market trends to optimize plans.
• Collaborate with creative, media and channel marketing on strategy.
• Define customer personas and KPIs with input from channels and digital marketing.
• Set product strategy for Creative team.

Skills

Product marketing

Channel marketing

Brand marketing

Cross-functional collaboration

Analytical skills

Presentation skills

Strategic mindset

Travel up to 25%

Education

Bachelor’s Degree in Marketing, Business or related field

MBA

Tools

Microsoft Office

PowerPoint

Excel

Word

Outlook

Teams

Constant Contact

Canva

Adobe

Job description

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

If you are a current employee, please navigate here to apply internally.

The Product Marketing Manager owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for multiple business units’ product categories. This position collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies across multiple areas of the product life cycle, with a high degree of time spent on the launch.

Develop brand roadmap for multiple business units, including brand positioning, value proposition, naming strategy, sub-brand, and tier strategy.

Responsible for end to end NPI commercialization process from scope definition, value proposition, commercial deployment, training and funnel creation and conversion.

Own marketing growth plan for the business unit and corresponding product categories with insights from product management, channel marketing and sales.

Responsible for brand trademark process with business unit.

Incorporate competitive positioning into overall product strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends.

Responsible for new product launch plan and leading effective product launches aligned to the go-to-market strategy.

Analyze consumer research, market trends and business performance to optimize marketing plans and create differentiated strategies.

Collaborate with creative, media and channel marketing to develop strategy.

Define key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing.

Set product strategy for Creative team and provides direction on product focus.

QUALIFICATIONS:

Bachelor’s Degree in Marketing, Business or related field required; MBA preferred

5+ years of experience in product, channel or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches

Experience working in a cross functional environment with engineering, operations, marketing and sales

Strong analytical skills with the ability to interpret data and market trends

Ability to lead cross-functional teams in the development launch of new products and other business initiatives

Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo

Self-reliant and results oriented; Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done. Deadline oriented.

Exceptional interpersonal and presentation skills essential to interact effectively with all organizational levels

Ability to be a team player. Projects and programs require substantial cross-functional work within the Company.

Absorbs information quickly; classical marketing analytic skills, i.e., consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations

Intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.

Strong prioritization, organization, and project management skills

Flexibility: Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities.

Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe

Ability to travel up to 25%

Total Rewards and Benefits

• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 weeks starting Vacation (may increase with tenure)
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program
• Employee Stock Purchase Plan – purchase company stock at a discount!

Equal Opportunity Employer – Minority/Female/Disability/Veteran

Zurn Elkay Water Solutions offers a comprehensive range of innovative clean water solutions, ensuring quality, safety, and sustainability across diverse industries worldwide.

Apply For This Role

Company Elkay Manufacturing