Content Marketing & Campaigns Specialist

Ag Leader; Ames (IA); On-site; USD 55,000 - 75,000; Full time

Job summary

Ag Leader in Ames, IA is seeking a Marketing Communications Specialist to support development, execution and management of marketing communications across brand, product, and dealer initiatives. This role works closely with the Brand Communications and Product Marketing teams to turn approved messaging into clear, consistent, and engaging content across multiple channels.

The ideal candidate combines strong writing skills with an interest in products, visual storytelling, and content creation to

Qualifications

• Degree in Agriculture, marketing, or related field.
• Background in agriculture preferred.
• Strong written, editing, proofreading, and verbal communication skills.
• Proficiency in Microsoft Office and marketing tools including Adobe Creative Suite, Canva, email marketing platforms.
• Strong teamwork and time management with ability to multi-task.
• Organized, experienced marketing communications professional who meets set deadlines and takes pride in high quality, accurate, and detailed work.

Responsibilities

• Draft, adapt, proofread, and edit marketing and communications content across a variety of channels while maintaining brand voice, visual consistency, and product positioning.
• Develop a working knowledge of our products, customers, and markets to effectively translate technical and product information into customer-focused and dealer-focused communications.
• Manage email marketing initiatives through content development, campaign execution, and Account Engagement management
• Adapt approved brand and product messaging for web, email, social media, presentations, and other marketing materials.
• Assist with website content updates and ongoing site maintenance.
• Update marketing materials with current product imagery, screenshots, and other visual assets.
• Help ensure product content and digital assets are current, accurate and readily available to internal teams and dealers.
• Participate in field activities, demonstrations, customer events, and other opportunities to capture product imagery, video, and customer-focused content.
• Support photo and video selection, editing, organization, and management.
• Assist with video editing and creation for product education, launch, and promotional needs.

Skills

Strong writing & editing

Verbal communication

Time management

Teamwork

Multi-tasking

Attention to detail

Education

Bachelor's degree in Agriculture, marketing, or related field

Tools

Microsoft Office

Adobe Creative Suite

Canva

Email marketing platforms

Job description

Ag Leader in Ames, IA is seeking a Marketing Communications Specialist to support development, execution and management of marketing communications across brand, product, and dealer initiatives. This role works closely with the Brand Communications and Product Marketing teams to turn approved messaging into clear, consistent, and engaging content across multiple channels.

The ideal candidate combines strong writing skills with an interest in products, visual storytelling, and content creation to