Content Marketing Analytics Analyst

Lensa; Santa Monica (CA); On-site; USD 95,000 - 128,000; Full time

Job summary

A leading company in streaming services is seeking a Content Marketing Analytics Analyst to join their team in Santa Monica. The role involves using data and analytics to drive marketing strategies and making strategic recommendations that impact business growth. The ideal candidate will have experience in advanced analytics and a strong passion for data-driven decisions, alongside a solid educational background.

Qualifications

• 3+ years of experience in data analysis and marketing initiatives.
• Competent with data analysis methodologies and visualization tools.
• Understanding of ETL concepts and experience managing large datasets.

Responsibilities

• Analyze customer and content data to inform marketing strategies.
• Conduct multivariate analysis for campaign effectiveness.
• Design and maintain reports and dashboards for key metrics.

Skills

Data analysis

Statistical analysis

SQL

Data visualization

Problem-solving

Education

Bachelor’s degree in Statistics, Economics, Business or related degree

Graduate degree (preferred)

Tools

SQL

Excel

Tableau

Looker

PowerPoint

Job description

2 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, The Walt Disney Company, is seeking professionals in Santa Monica, CA. Apply via Lensa today!

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Summary

Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Analytics Analyst who will be an outstanding addition. As an Analyst on the MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading Content Marketing Analytics focused on providing insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience applying advanced analytics and insights to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

What you’ll do

• Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
• Produce advanced audience analyses using online and offline data and tools like SQL to support Content Marketing across Original and Licensed Marketing
• Conduct multivariate analysis related to acquisition, retention, and engagement to identify tactics that drive successful campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility
• Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insight
• Design, develop and maintain title level reports and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on regular basis
• Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting
  
  

What To Bring

• 3+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives
• Minimum Bachelor’s degree in Statistics, Economics, Businessor related degree. Graduate degree preferred.
• Competent with data analysis and applying data to drive decision-making, specifically related to marketing effectiveness
• Experience collective, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results
• Understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic
• Experience with the following tools/languages: SQL, Looker, Excel, PowerPoint, Tableau (or other BI/data viz tools)
• Experience manipulating and analyzing massive data sets
• Ability to tell a story with data both verbally and visually
  
  

The hiring range for this position in California is $95,300.00-$127,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job ID: 10112428

Location: Santa Monica,California

Job Posting Company: Disney Direct to Consumer

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  IT Services and IT Consulting

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