Content Marketing

Town.com, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Town.com, Inc. is hiring a Content Marketer to shape and own Town's editorial strategy in a fast-growing environment. You’ll define formats, calendars, and experimentation plans, treating content as a performance asset that drives signups and activation.

In SF, you’ll collaborate with product marketing, growth, and brand to ensure a coherent voice across surfaces, including search and emerging AI-assisted formats, while staying hands-on with writing, editing, and publishing.

Qualifications

• Experience shaping editorial strategy and calendars for growth-stage brands.
• Ability to translate product concepts into compelling content across formats.
• Proven track record turning content into measurable outcomes.
• Comfort working with product, brand, and growth teams.

Responsibilities

• Invent and test new content surfaces and formats and measure results.
• Own editorial strategy and calendar, aligning with product marketing.
• Make content a performance asset by driving signups and activation.
• Extend the brand voice across surfaces, including search and AI contexts.
• Be the voice of the user and market using customer conversations and insights.

Skills

Exceptional writing

Editing

Storytelling

Content marketing

Cross-functional collaboration

Education

BA/BS in Marketing or related field

Tools

Editorial calendar tools

Job description

About the Role

Town is hiring a Content Marketer to help the world understand Town. There's a lot of greenfield here — many content surfaces and formats we could and should create or try, from the tried-and-true to the genuinely new. Your job is to help shape the strategy for which formats we test and invest in, build out and test those ideas, and then double down on and grow the ones that work.

This is a foundational, high-ownership role. You'll own editorial strategy and the calendar, and you'll treat content as a performance asset — measured by the outcomes it drives, not the volume it ships. You'll work closely with your marketing and brand partners at Town, as well as business leadership.

What you'll do

• Invent and test new content surfaces. Figure out what form factors land Town's story best, and build out the surfaces and form factors that don't exist yet. Treat each one as an experiment: ship it, measure it, learn, and iterate as we understand what customers need to be aware of and deepen their understanding of town.

• Own editorial strategy and the calendar. Partnering with product marketing, set the through-line for what we say and when across content surfaces, and give every surface you build a coherent point of view.

• Make content a performance asset. Connect content to real outcomes (e.g. signups, activation, value realized, etc.) and let the results decide what you build next.

• Extend the Town brand. Carry Town's voice and originality (town.com, the Townies, the Inc. story) into every new surface, including how Town shows up where people go looking - in search and, increasingly, inside LLMs.

• Be the voice of the user and the market. Pull from customer conversations, support signal, and sales insight to learn what people actually need to understand about Town, and shape surfaces and content around it.

Who you'll work with

You will partner with product marketing on positioning and launches, growth on new channels, business leadership on strategy and desired outcomes, and our brand team on voice and identity. Content is where those threads come together - you're the person turning what Town is into something people understand, feel, and act on.

You might thrive in this role if you...

• Have experience in content marketing at a high-growth, ideally PLG or B2C, startup.

• Are an exceptional writer and editor who can move across formats and surfaces - a punchy narrative, short-form video, a long-form piece, a new interactive format, etc.

• Have built or reinvented content surfaces and formats, not just run a blog, and can point to work that drove real outcomes.

• Have a genuine passion for outcomes. You see content as a performance asset, you measure it, and you optimize toward what actually moves people.

• Have strong product and brand taste, and can hold the whole experience in your head from the first impression to the in-product moment.

• Are appropriately AI-pilled. You use AI tools daily but you have zero tolerance for AI-sloppified content.

• Are comfortable working with technical subject-matter experts to extract insight and turn it into something a non-technical reader finds compelling.

• Are excited about working in person in SF, five days a week.

Location

San Francisco, CA. Five days a week in person at our Financial District office.