Content Manager, Consultant

Blue Shield of California; California (MO); Hybrid; USD 65,000 - 127,000; Full time

Job summary

Blue Shield of California is seeking a skilled Content Manager, Consultant to enhance digital content related to health insurance. This role involves crafting compelling copy, advocating for usability, and optimizing content for search engines. Candidates with a passion for content strategy and extensive experience in digital marketing will thrive in this environment focused on user-centered design.

Benefits

Flexible work environment

Health insurance benefits

Professional development opportunities

Qualifications

• At least 7 years of experience in marketing or digital content role.
• Strong knowledge of marketing principles with emphasis on product promotion.
• Experience as a content information architect preferred.

Responsibilities

• Advocate for usability and user-centered content strategy.
• Employ SEO best practices to optimize content and site usability.
• Create and manage an editorial calendar for content updates.

Skills

Usability Advocacy

Content Strategy

SEO Best Practices

Communication

Data Analysis

Education

Bachelor's Degree or Equivalent Experience

Tools

Conductor

Google Search Console

Confluence

Jira

Figma

Job description

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Your Role

The Digital Experience, Design, and Content team oversees the strategy and design of digital experiences across Blue Shield of California's digital products. The Content Manager, Consultant will report to the Sr. Manager, Digital Content Publishing. In this role you will help shape the content experience across our digital platforms and ensure content is not only user-centered and accessible, but also aligned with brand voice, business goals, and search engine optimization (SEO) best practices. With a strong focus on usability, you will craft intuitive site structures and write clear, compelling copy that helps users understand complex health insurance concepts and confidently take action.

Job Description

Your Role

The Digital Experience, Design, and Content team oversees the strategy and design of digital experiences across Blue Shield of California's digital products. The Content Manager, Consultant will report to the Sr. Manager, Digital Content Publishing. In this role you will help shape the content experience across our digital platforms and ensure content is not only user-centered and accessible, but also aligned with brand voice, business goals, and search engine optimization (SEO) best practices. With a strong focus on usability, you will craft intuitive site structures and write clear, compelling copy that helps users understand complex health insurance concepts and confidently take action.

Responsibilities

Your Work

In this role, you will:

• Advocate for usability of Blue Shield’s websites from the content perspective, including site architecture, usability, findability, labeling, editorial voice, brand and user-centered content strategy, & SEO best practices
• Ability to add value to stakeholder requirements with user-centered strategies that drive online business success. The candidate will be able to apply business sense and marketing savvy to construct websites, sections and pages to satisfy these needs
• Intermediate web writer and editor who can construct compelling UI copy to help users understand and complete tasks; convey complex health insurance product and service information in a way that is easy to understand and act upon; and craft effective, on-brand marketing copy for campaign collateral
• Advanced understanding in SEO, including the application of best practices and knowledge of the changing trends re A.I. and SEO performance scoring, as well as skills in keyword research and strategy. The ability to interpret and apply web analytics data to optimize websites and pages is also required
• Strong working understanding of best-practice web usability, findability, and site management, and have experience applying Information Architecture and SEO principles for content findability
• Knowledge of content management systems, with experience planning content on large, complex websites
• Translate business & marketing goals into content strategy requirements
• Ability to support an editorial calendar-based content strategy
• Ability to use data and metrics to back up assumptions and develop hypothesis
• The candidate will be a skilled communicator and collaborator, able to work with internal teams and stakeholders to create stellar results.
• To be successful in this role, the candidate must be able to hit the ground running in a fast-paced, demanding corporate environment, and be a quick learner to understand our business and our products
  
  

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience in marketing, digital content, or similar area
• Requires strong knowledge of marketing principles and practices including product promotion, placement and pricing techniques
• Requires experience as a content information architect with knowledge of metadata, taxonomy, and controlled vocabularies
• Ability to independently develop, implement and evaluate creative marketing plans
• Detailed knowledge of health plans and insurance products, services and their financial drivers strongly preferred
• Experience using Conductor, Google Search Console, Confluence, Jira, and Figma is strongly preferred
• Knowledge of and ability to participate with UX/UI and UX Content Design Teams
  
  

About The Team

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield isa U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
  
  

Our Workplace Model:

At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:
• Member-facing and approved out-of-state roles remain remote.
• Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.
  
  

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Insurance

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