Content Manager

GeoSearch; California; Presencial; USD 100.000 - 140.000; Jornada completa

Descripción de la vacante

GeoSearch in Orange County, CA is seeking a Brand and Content Manager to own the long-term brand strategy across three brands, translate it into quarterly priorities, and steer messaging and assets. You will manage an editorial calendar across written, visual, and video content, direct briefs, edit outputs, and collaborate with Sales and external agencies to ensure consistent voice and effective campaigns.

You will also lead email marketing strategy, manage a remote creative team, and partner

Formación

• Five to eight years in marketing, with at least three owning content or brand.
• Strong editorial judgment. You can read a draft and articulate specifically why it works or does not, then rewrite the brief so the next one is better.
• Ability to write and edit at a professional standard, and to direct video and design work without operating the software yourself.
• Comfortable with campaign data. You can read performance and decide what to change, not just report what happened.
• Working knowledge of Shopify, Google Analytics, Klaviyo or similar, and Asana or similar.

Responsabilidades

• Own the long-term brand and marketing strategy across three brands and translate it into quarterly priorities.
• Define positioning, audience, and core message for each brand so each has a clear reason to exist.
• Decide where effort and budget go: channels, audiences, content, and what to stop doing.
• Own and enforce brand standards, including voice, visual identity, and asset library.
• Own the editorial calendar across written, visual, and video content for all three brands.
• Set the editorial standard and write briefs, direct the work, and edit outputs with concrete feedback.
• Own the highest-stakes work: positioning and launch messaging.
• Own distribution and how assets are reused across channels and audiences.
• Partner with Sales to turn questions, objections, and wins into published content.
• Own email strategy: cadence, calendar, segmentation, and lifecycle flows.
• Direct email team or agency on what to send, to whom, and when.
• Set and run the testing roadmap for emails.
• Manage agencies and freelancers with clear deliverables and monthly reviews.
• Assess current agencies within 90 days and decide keep/ renegotiate/ replace.
• Manage remote creative team and set output standards including review cadence.

Conocimientos

Editorial judgment

Writing & editing

Campaign data analysis

Strategic brand messaging

Herramientas

Shopify

Google Analytics

Klaviyo

Asana

Descripción del empleo

GeoSearch is actively looking for a Brand and Content Manager in Orange County, CA! In this role, you will build and run the weekly content calendar, write and ship web and email content personally, work in Shopify and an email platform, and manage a small team of specialists and an agency to a standard. We are looking for a marketing manager or director at a small or mid-sized company.

Key Responsibilities:

Brand & Marketing Strategy

• Own the long-term brand and marketing strategy across three brands, and translate it into quarterly priorities.
• Define positioning, audience, and core message for each brand so each has a clear reason to exist.
• Decide where effort and budget go: which channels, which audiences, which content, and what we stop doing.
• Own and enforce brand standards, including voice, visual identity, and the asset library.

Content Direction

• Own the editorial calendar across written, visual, and video content for all three brands.
• Set the editorial standard. Define what quality looks like for our audience, and make it explicit enough that writers and designers can hit it.
• Write the briefs, direct the work, and edit what comes back with specific feedback on why it does or does not meet the bar.
• Own the highest-stakes work directly: positioning, launch messaging, and the pieces that set the tone for everything else.
• Own distribution, not just production. Plan how each asset gets reused across channels and audiences.
• Partner with Sales to turn recurring customer questions, objections, and wins into published content.

Email Marketing

• Own email strategy: cadence, calendar, segmentation, and lifecycle flows.
• Direct the email team or agency on what to send, to whom, and when, rather than approving what they propose.
• Set and run the testing roadmap: subject lines, offers, send times, and creative, tested one variable at a time.
• Own the scope, performance, and relationship for all marketing agencies and freelancers.
• Set clear deliverables and success metrics for every vendor, and run a documented monthly review against them.
• Assess current agencies within the first 90 days and make a keep, renegotiate, or replace call on each, with the authority to execute it.
• Manage the remote creative team, currently content and design.
• Set output standards and review cadence, and give direct feedback against them.

Qualifications:

Required

• Five to eight years in marketing, with at least three owning content or brand rather than executing someone else's plan.
• Strong editorial judgment. You can read a draft and articulate specifically why it works or does not, then rewrite the brief so the next one is better.
• Ability to write and edit at a professional standard, and to direct video and design work without operating the software yourself.
• Comfortable with campaign data. You can read performance and decide what to change, not just report what happened.
• Working knowledge of Shopify, Google Analytics, Klaviyo or similar, and Asana or similar.