Director of Sales

EF Education First; Boston, Northern (MA, KY); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

Four weeks paid vacation

Robust professional growth opportunities

Market-leading health coverage

401(k) with 25% company match

Wellness benefits including yearly fitness reimbursement

EF product discounts

Flexible work from home policy

Job summary

An international educational organization based in Boston seeks a Director of Sales to lead and inspire a dynamic team. The role involves engaging with customers, coaching talent, and developing long-term strategic plans for market growth. Ideal candidates will possess strong leadership skills, emotional intelligence, and over 5 years of experience in sales management. Enjoy competitive compensation and a vibrant workplace culture focused on professional growth and collaboration.

Qualifications

• Minimum of 2 years experience managing a sales team with proven results.
• At least 5 years experience with consistent year over year growth.
• Strong ability to coach and develop team members.

Responsibilities

• Lead and inspire a high-performing team.
• Shape the long-term vision for the market.
• Coach and develop talent within the team.
• Engage directly with customers to grow key accounts.
• Recruit and hire top talent for the team.

Skills

Leadership

Emotional intelligence

Positive team dynamics

Strategic thinking

Communication

Job description

Do you grow people, amplify culture, and deliver big results in a fast paced, entrepreneurial environment? At EF, we believe that travel changes lives—and as Director of Sales, you’ll lead a team that brings this belief to life for thousands of travelers across the country. Based in our lively Boston office, you’ll thrive in a dynamic environment surrounded by passionate, collaborative, and driven colleagues.

This role is more than sales leadership; it’s about developing strong teams for the future, fostering a warm and inclusive team spirit, and reinvigorating a culture we care deeply about. You’ll lead a team of Tour Consultants while championing the EF spirit—innovative, energetic, fun, and relentlessly people first. From day one, you’ll take full ownership of a market and use your entrepreneurial drive to fuel growth, deepen team engagement, and make a meaningful impact on the students and educators we serve.

What you’ll do:

Lead and Inspire a High-Performing, Culture Driven Team

Direct oversight of 8-12 Tour Consultants guiding them to exceed goals, build lasting educator relationships and embody EF’s values. You’ll motivate through authenticity, energy, and high standards—creating a team that performs exceptionally and genuinely enjoys working together.

Shape the long-term vision

Take a strategic, data-informed approach to your market. You’ll blend insight, experience, and instinct to design sustainable growth plans that strengthen performance today and lay the groundwork for the future. You’ll think like an owner and help build the next chapter of EF’s success.

Coach and develop talent

Grow your team into strong, invested sales professionals through a mix of call coaching, pipeline review, role playing, and time management guidance. Tailor your approach to meet the needs of both new and tenured team members, balancing individual growth with team-wide development – with focus on helping people reach their full potential.

Engage Directly with Customers

Support your team in growing key accounts, navigating complex conversations, and expanding EF’s market presence. Model how to build strong, trust-based educator relationships that drive both immediate and long-term results.

Recruit and Hire Top Talent

Partner with recruiting to identify, attract, and hire exceptional talent—strengthening your team today and building a strong, values-driven foundation for future growth.

Who You Are

• You know how to rally a team using authentic positivity and emotional intelligence-- knowing that a motivated and inspired team drives exceptional performance.
• A natural leader who builds trust and inspires others. You know how to coach, read the room, adjust your approach, and create a culture of success.
• You embrace EF’s entrepreneurial, fun, and high-energy environment and help others thrive within it.
• You’re confident and able to make decisions while being a collaborative partner who seeks input, admits mistakes, and values cross-functional teamwork to achieve the best outcomes. The success of your team is what drives you.
• A strategic thinker who can build long term plans that align with business goals and guide your team through both opportunities and challenges.
• A clear communicator who sets a compelling vision, distills priorities, and protects your team’s focus.
• You’re a leader of people-you understand the power of shared leadership and are excited to help others reach their full potential while continuing to grow yourself.
• You take ownership of your work communicate transparently, and partner effectively across teams and levels.
• You have a minimum of 2 years of experience managing a sales team with proven results and at least 5 years of experience with consistent year over year growth.

Compensation: Base salary starts at $110,000 with bonus potential upon meeting goals.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k)
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance….Sports…Or Soft Drinks.

At EF, we're in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We're in the Business of Understanding.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that…………. 

Want to learn more about life at EF? Follow us on social.