Content Innovation Manager

Jobgether; United States; À distance; USD 95 000 - 131 000; Plein temps

Avantages offerts par ce poste

Annual salary: $95,000–$131,000 USD

Cutting-edge AI content tools

Strategic role in content and sales

Résumé du poste

Jobgether is seeking an experienced Content Strategy Lead to shape compelling narratives for complex healthcare and benefits content. You will own the content architecture of our proposal ecosystem, apply AI-driven workflows, and collaborate across Marketing, Sales, and Customer Success to improve messaging and alignment across buyer priorities and market segments.

The role emphasizes governance, scalable content frameworks, and a proactive, experimental mindset to continuously improve proposal

Qualifications

• At least 8 years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field.
• Strong foundations in product positioning, messaging strategy, and persuasive business writing.
• Demonstrated experience applying generative and agentic AI capabilities to content development, with enthusiasm for experimenting with emerging tools and workflows.
• Exceptional writing and editing skills, including the ability to simplify complex information, communicate differentiation, and create compelling narratives for business audiences.
• Hands-on experience using and managing proposal management platforms such as Responsive.
• Demonstrated ownership of proposal content libraries, knowledge architecture, content governance, and AI-powered response capabilities.
• Strong understanding of RFP processes and complex sales cycles, including buyer priorities, competitive positioning, and the role of messaging in successful pursuits.
• Experience developing, organizing, and maintaining reusable content that can be adapted for different audiences, segments, and use cases.
• Strong strategic judgment and the ability to assess content not only for accuracy but also for relevance, persuasiveness, and effectiveness.
• Ability to translate complex product, technical, clinical, or industry information into clear, customer-focused messaging.
• Excellent collaboration and stakeholder management skills, with experience partnering across Product Marketing, Sales, Customer Success, and other business functions.
• A proactive and experimental mindset, with the ability to identify opportunities, challenge established practices, and implement practical improvements.
• Experience in healthcare, employee benefits, or another complex or regulated industry is considered an advantage.

Responsabilités

• Translate complex product capabilities, clinical outcomes, and value propositions into compelling narratives tailored to buyer needs, customer segments, and business priorities.
• Apply generative and agentic AI technologies to redesign content workflows, improving content discovery, drafting, personalization, and refinement while reducing manual effort and increasing response quality.
• Experiment with emerging AI tools and capabilities to develop more connected and scalable content experiences across market narratives, RFP responses, finalist presentations, and other sales materials.
• Own the content strategy, architecture, and quality of the Responsive proposal management platform, ensuring its knowledge base reflects current positioning, product capabilities, and supporting evidence.
• Establish and maintain content governance frameworks, standards, and validation processes that improve AI retrieval, response accuracy, consistency, and overall content quality.
• Analyze recurring RFP questions, buyer priorities, and content gaps to identify opportunities for stronger positioning and more effective messaging.
• Connect narratives across the entire pursuit journey to ensure a consistent and persuasive presentation of the organization's value.
• Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to address messaging gaps and align content priorities.
• Develop reusable content assets and stronger narrative frameworks that can be adapted to different audiences, customer segments, and business use cases.
• Identify opportunities to improve content processes, challenge existing approaches, and turn experimentation into practical, scalable improvements.

Connaissances

Content strategy

Product marketing

Solution marketing

Persuasive writing

Generative AI

Proposal platforms

Content governance

RFP processes

Stakeholder management

Healthcare knowledge

Outils

Responsive

Description du poste

Accountabilities

• - Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, customer segments, and business priorities.


• - Apply generative and agentic AI technologies to redesign content workflows, improving content discovery, drafting, personalization, and refinement while reducing manual effort and increasing response quality.


• - Experiment with emerging AI tools and capabilities to develop more connected and scalable content experiences across market narratives, RFP responses, finalist presentations, and other sales materials.


• - Own the content strategy, architecture, and quality of the Responsive proposal management platform, ensuring its knowledge base reflects current positioning, product capabilities, and supporting evidence.


• - Establish and maintain content governance frameworks, standards, and validation processes that improve AI retrieval, response accuracy, consistency, and overall content quality.


• - Analyze recurring RFP questions, buyer priorities, and content gaps to identify opportunities for stronger positioning and more effective messaging.


• - Connect narratives across the entire pursuit journey to ensure a consistent and persuasive presentation of the organization's value.


• - Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to address messaging gaps and align content priorities.


• - Develop reusable content assets and stronger narrative frameworks that can be adapted to different audiences, customer segments, and business use cases.


• - Identify opportunities to improve content processes, challenge existing approaches, and turn experimentation into practical, scalable improvements.

Requirements

• - At least 8 years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field.


• - Strong foundations in product positioning, messaging strategy, and persuasive business writing.


• - Demonstrated experience applying generative and agentic AI capabilities to content development, with enthusiasm for experimenting with emerging tools and workflows.


• - Exceptional writing and editing skills, including the ability to simplify complex information, communicate differentiation, and create compelling narratives for business audiences.


• - Hands-on experience using and managing proposal management platforms such as Responsive.


• - Demonstrated ownership of proposal content libraries, knowledge architecture, content governance, and AI-powered response capabilities.


• - Strong understanding of RFP processes and complex sales cycles, including buyer priorities, competitive positioning, and the role of messaging in successful pursuits.


• - Experience developing, organizing, and maintaining reusable content that can be adapted for different audiences, segments, and use cases.


• - Strong strategic judgment and the ability to assess content not only for accuracy but also for relevance, persuasiveness, and effectiveness.


• - Ability to translate complex product, technical, clinical, or industry information into clear, customer-focused messaging.


• - Excellent collaboration and stakeholder management skills, with experience partnering across Product Marketing, Sales, Customer Success, and other business functions.


• - A proactive and experimental mindset, with the ability to identify opportunities, challenge established practices, and implement practical improvements.


• - Experience in healthcare, employee benefits, or another complex or regulated industry is considered an advantage.

Benefits

• - Annual salary: $95,000–$131,000 USD.


• - Opportunity to work with emerging generative and agentic AI technologies and shape the future of content development.


• - Strategic role influencing proposal quality, sales effectiveness, and customer‑facing messaging.


• - Cross‑functional collaboration with Marketing, Product, Sales, and Customer Success teams.


• - Opportunity to build scalable content strategies and introduce innovative workflows across the full sales journey.