Content Experience Leader: Strategy, Creative & Activation

CDW; Chicago (IL); On-site; USD 143,000 - 200,000; Full time

Job summary

CDW is seeking a Senior Manager, Content Experiences & Creative in Chicago to lead strategy, development and activation of high‑quality content across channels. You will manage a multidisciplinary team spanning content strategy, design, video, social media and sales enablement content.

The role partners with editorial, website, campaigns, brand and sales to create compelling experiences that inform, engage and drive business results. Strong leadership and AI‑aware mindset are essential.

Qualifications

• 8+ years of experience in content strategy, content marketing, creative services, digital marketing, social media, multimedia production or related disciplines.
• 3+ years of people leadership experience.
• Experience leading multidisciplinary teams across content, creative, social media, video or related functions.
• Proven ability to develop and execute integrated content strategies that support audience engagement and business goals.
• Strong understanding of content development, storytelling, creative production and content activation across multiple channels.
• Experience overseeing creative design, social media, multimedia production or sales enablement content initiatives.
• Working knowledge of SEO/AEO, content discoverability and digital audience behavior.
• Experience managing agencies, freelancers and external creative partners.
• Excellent communication, collaboration and stakeholder management skills.
• Strong analytical and problem‑solving skills with the ability to use performance insights to guide decisions.
• Proven ability to manage competing priorities, establish operational processes and drive results across teams.
• Experience leveraging AI-enabled tools and emerging technologies to improve content development and workflows.
• Experience in B2B technology, consulting or solutions-based organizations, is a plus.
• Experience leading content programs that support both customer engagement and sales enablement objectives, is a plus.
• Experience managing organic social media and employee advocacy programs, is a plus.
• Experience overseeing video production, multimedia storytelling and creative development, is a plus.
• Experience building and improving content operations, workflows and governance processes, is a plus.
• Experience managing agency partnerships and external production resources, is a plus.
• Familiarity with digital analytics, social media analytics and content performance measurement, is a plus.
• Experience with project and workflow management platforms tools, is a plus.

Responsibilities

• Lead the strategy, planning and execution of content experiences that support business priorities, audience needs and brand objectives.
• Oversee content strategy initiatives, ensuring content is aligned to customer, seller and business goals.
• Lead creative design services supporting marketing initiatives, campaigns, events, thought leadership, social media, sales enablement and other customer-facing experiences.
• Oversee video strategy and production, ensuring multimedia content supports engagement, storytelling and business objectives.
• Lead organic social media and employee advocacy programs across LinkedIn, Instagram, Facebook, X and YouTube, helping expand audience reach and brand visibility.
• Ensure content is effectively activated and distributed through the appropriate channels and experiences.
• Oversee the creation of sales enablement content, ensuring seller-facing materials align with broader messaging.
• Leverage audience insights, performance data and market trends to improve content effectiveness.
• Establish scalable workflows, prioritization processes and operating rhythms that improve visibility and accountability.
• Lead and develop a team of content strategists, designers, social media professionals and content creators.
• Collaborate with Website, SEO/AEO and UX leaders to shape content experiences that improve discoverability and engagement.
• Serve as primary point of contact for agencies supporting media brands and content initiatives.

Skills

Content strategy

Creative leadership

Team leadership

Stakeholder management

Data-driven analytics

AI-enabled tools

B2B technology

Sales enablement

Social media

Video production

Content activation

Workflow management

Multidisciplinary leadership

Job description

CDW is seeking a Senior Manager, Content Experiences & Creative in Chicago to lead strategy, development and activation of high‑quality content across channels. You will manage a multidisciplinary team spanning content strategy, design, video, social media and sales enablement content.

The role partners with editorial, website, campaigns, brand and sales to create compelling experiences that inform, engage and drive business results. Strong leadership and AI‑aware mindset are essential.