Experience Strategy Lead: Engagement & Growth

BBDO Worldwide; Chicago (IL); On-site; USD 125,000 - 150,000; Full time

Job summary

BBDO Worldwide is seeking a seasoned Strategy and Planning professional in Chicago to serve as a trusted partner for clients, translating insights into engaging strategies across multiple channels and touchpoints. You will collaborate with creative, account, and analytics teams to craft insight-driven experiences that are feasible and inspiring.

The role requires strong storytelling, cross-functional collaboration, and the ability to manage multiple client journeys while guiding with influence.

Qualifications

• Experience turning insights into actionable strategy.
• Strong storytelling and presentation abilities.
• Ability to collaborate across disciplines and lead with influence.
• Confident communicator who builds trust with clients and teams.
• Interest in strategy for technology-based work, CRM/loyalty-based work, B2B, and retail.
• Ability to juggle multiple clients and projects across workstreams.

Responsibilities

• Serve as a trusted strategic partner to clients, building relationships through understanding their business and customer experience challenges.
• Develop strategies that integrate messaging, channels, content, and touchpoints into cohesive engagement ecosystems.
• Translate consumer insights, data, and research into actionable experience and engagement strategies.
• Collaborate with creative, account, and analytics teams to ensure experiences are insight-driven and inspiring.
• Develop strategic POVs around customer behavior, engagement innovation, and experience design.
• Lead development of briefs, frameworks, and strategic deliverables.
• Facilitate internal brainstorms and client workshops focused on engagement and journeys.
• Support new business efforts and pitches.
• Partner with clients and analytics partners in research initiatives to inform strategies.

Skills

Insight-to-action

Storytelling

Cross-functional collaboration

Influence leadership

Client relationship

Strategic thinking in tech/CRM

Job description

BBDO Worldwide is seeking a seasoned Strategy and Planning professional in Chicago to serve as a trusted partner for clients, translating insights into engaging strategies across multiple channels and touchpoints. You will collaborate with creative, account, and analytics teams to craft insight-driven experiences that are feasible and inspiring.

The role requires strong storytelling, cross-functional collaboration, and the ability to manage multiple client journeys while guiding with influence.