Content Developer & Copywriter

Bigorange; Cincinnati (OH); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Professional development

Flexible hybrid work

Collaborative environment

Growth opportunities

Paid time off

Job summary

BigOrange Marketing is seeking a hands-on Content Developer & Copywriter in Cincinnati to create website pages, blog posts, and email campaigns. You’ll blend writing, SEO, and planning, learning each client’s business and audience to deliver accurate, engaging content on deadline.

This individual contributor role focuses on producing and improving content, coordinating with designers and freelancers as needed.

Qualifications

• BA/BS degree in Communications, Marketing, Business or equivalent work experience.
• At least four years of professional experience in content marketing, copywriting, or a related field.
• A strong portfolio showing clear, polished writing across digital formats.
• Practical knowledge of SEO, including keyword research, on-page optimization, and content improvement.
• The ability to learn a client’s business and translate its goals into useful, audience-focused content.
• Strong editing and research skills, including the ability to check facts and identify gaps in source material.
• Good business judgment and the ability to explain why a content recommendation makes sense.
• Experience managing multiple projects and deadlines, with the communication skills to raise conflicts early.
• Comfort using WordPress or a similar content management system.
• Strong written and verbal communication skills and a collaborative approach to client work.
• Familiarity with AI-assisted writing tools and the judgment to use them responsibly.

Responsibilities

• Write, edit, and optimize web pages, posts, landing pages, email campaigns, and other content.
• Adapt content to different client audiences, brand voices, industries, and business goals.
• Interview clients and subject matter experts to gather useful, accurate information.
• Use keyword research and SEO best practices to develop and improve content.
• Review available analytics and content performance to recommend practical next steps.
• Build and maintain content plans and editorial calendars in collaboration with the team.
• Publish and update content in WordPress and other content management systems.
• Use AI tools to support research, outlining, and drafting; verify facts and apply your own editorial judgment before content is delivered.
• Coordinate with designers, developers, strategists, and freelance writers to complete client projects.
• Review freelance work when assigned and provide clear feedback to support quality and deadlines.
• Communicate progress, risks, and competing priorities to teammates and clients
• Keep client goals in view when deciding what to create, update, repurpose, or recommend next.

Skills

Content marketing

Copywriting

SEO

Editing

Project management

WordPress

Education

BA/BS degree in Communications, Marketing, Business or equivalent

Tools

SEMrush

Ahrefs

Moz

HubSpot

Google Analytics

Job description

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Join the BigOrange Marketing Team

Content Developer & Copywriter

Position Type: Full Time W-2
Reports To: CEO
Location: Cincinnati, Ohio
Manages Others: No
Hours: 40 hours per week
Salary Range: $ 60,000-$75,000

***This hybrid role in Cincinnati, Ohio, requires 3 days in-office work. Only candidates residing in the Cincinnati area will be considered.***

ABOUT BIG ORANGE MARKETING

BigOrange Marketing excels in creating websites and comprehensive full-scale digital marketing strategies that elevate businesses' visibility, drive tangible results, and optimize time efficiency. As a dynamic and expanding agency, we focus on delivering specialized marketing solutions for sectors such as information technology, financial services, residential construction, and home improvement industries.

ABOUT THE ROLE

BigOrange Marketing is looking for a hands-on content marketer who can move comfortably between writing, SEO, client conversations, and practical planning. You will create and improve content for multiple client accounts, including website pages, blog posts, and email campaigns. You’ll learn each client’s business and audience, use research and performance data to make sound recommendations, and help keep content projects moving from idea to publication.

This is an individual contributor role. The majority of your work will be producing and improving content. You may coordinate freelance writers or other specialists on specific projects, but you will not manage employees. We’re looking for someone who enjoys doing the work and can also see how it supports a client’s broader marketing and business goals.

Because we’re a small agency, client needs and priorities can shift. You should be comfortable organizing your work, identifying tradeoffs, and raising workload or deadline concerns early so priorities can be set with the team.

RESPONSIBILITIES

• Write, edit, and optimize web pages, posts, landing pages, email campaigns, and other content.
• Adapt content to different client audiences, brand voices, industries, and business goals.
• Interview clients and subject matter experts to gather useful, accurate information.
• Use keyword research and SEO best practices to develop and improve content.
• Review available analytics and content performance to recommend practical next steps.
• Build and maintain content plans and editorial calendars in collaboration with the team.
• Publish and update content in WordPress and other content management systems.
• Use AI tools to support research, outlining, and drafting; verify facts and apply your own editorial judgment before content is delivered.
• Coordinate with designers, developers, strategists, and freelance writers to complete client projects.
• Review freelance work when assigned and provide clear feedback to support quality and deadlines.
• Communicate progress, risks, and competing priorities to teammates and clients
• Keep client goals in view when deciding what to create, update, repurpose, or recommend next.

WHAT YOU NEED TO SUCCEED

• BA/BS degree in Communications, Marketing, Business or equivalent work experience
• At least four years of professional experience in content marketing, copywriting, or a related field.
• A strong portfolio showing clear, polished writing across digital formats.
• Practical knowledge of SEO, including keyword research, on-page optimization, and content improvement.
• The ability to learn a client’s business and translate its goals into useful, audience-focused content.
• Strong editing and research skills, including the ability to check facts and identify gaps in source material.
• Good business judgment and the ability to explain why a content recommendation makes sense.
• Experience managing multiple projects and deadlines, with the communication skills to raise conflicts early.
• Comfort using WordPress or a similar content management system.
• Strong written and verbal communication skills and a collaborative approach to client work.
• Familiarity with AI-assisted writing tools and the judgment to use them responsibly.

HELPFUL EXPERIENCE

• Experience in a marketing agency or other client-service environment.
• Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz.
• Experience with HubSpot, Google Analytics, email marketing, or social media content.
• Writing experience in IT or managed services, manufacturing, home building, or landscaping.
• Experience coordinating freelance writers or working with subject matter experts.
• Familiarity with StoryBrand, Canva, or Asana.

WHAT SUCCESS LOOKS LIKE

• Content is accurate, well-written, aligned with client goals, and delivered on schedule.
• You can explain how your content recommendations support the client’s audience and business objectives.
• You use SEO research and performance data to improve content over time.
• You keep projects organized and let the team know when priorities or deadlines need attention.
• You work well with clients and teammates while taking ownership of your deliverables.

WHAT YOU GET

• Competitive Compensation: We offer a competitive annual based on experience.
• Professional Development: Access to a network of talented digital strategists and developers, along with opportunities for professional growth.
• Flexible Work Schedule: Enjoy the flexibility of hybrid work, with dedicated remote time.
• Collaborative Environment: Join a team committed to driving success through collaboration and innovation.
• Opportunity for Growth: Potential for internal promotion and increased responsibilities as the company grows.

Our current employee benefits include paid time off. We do not currently offer employer-sponsored medical insurance; instead, we provide employees with a monthly stipend to help offset medical costs.

As the company grows, we hope to expand our benefits to include medical insurance. While this is our goal, we cannot guarantee if or when coverage will become available.

BigOrange Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.

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