WordPress Web Developer & Optimization Specialist

Bigorange; Cincinnati (OH); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Hybrid work schedule

Collaborative environment

Growth opportunities

Job summary

BigOrange Marketing is seeking an experienced WordPress Web Developer & Optimization Specialist to own client projects, build and improve WordPress sites, and advise on usability, performance, accessibility, and SEO. You’ll work with our senior developer and marketing team in a hybrid Cincinnati role, leading projects while staying hands-on with development.

You’ll apply HTML/CSS, JavaScript, and page builders to deliver responsive, conversion-focused websites.

Qualifications

• Several years of hands-on WordPress development experience.
• Strong portfolio with contributions and decisions explained.
• Experience with at least one page builder (Beaver Builder, Elementor, or Divi).
• Knowledge of HTML/CSS, responsive design, and JavaScript.

Responsibilities

• Build, update, and maintain WordPress websites and landing pages using Beaver Builder or a comparable page builder.
• Customize themes, plugins, layouts, and templates; use HTML/CSS and practical JavaScript as needed.
• Turn briefs and branding into responsive pages that meet business goals.
• Guide website work from requirements through launch and follow-up improvements.
• Explain technical recommendations in plain language to clients.

Skills

WordPress development

HTML/CSS

JavaScript

SEO

Performance optimization

Project coordination

Client communication

Tools

Beaver Builder

Elementor

Divi

Google Analytics 4

PageSpeed Insights

HubSpot

WooCommerce

Job description

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WordPress Web Developer & Optimization Specialist

Position Type: Full Time W-2

Reports To: CEO

Location: Cincinnati, Ohio

Manages Others: No

Hours: 40 hours per week

Salary Range: $ 60,000-$75,000

***This hybrid role in Cincinnati, Ohio, requires 3 days in-office work. Only candidates residing in the Cincinnati area will be considered.***

ABOUT BIG ORANGE MARKETING

BigOrange Marketing excels in creating websites and comprehensive full-scale digital marketing strategies that elevate businesses' visibility, drive tangible results, and optimize time efficiency. As a dynamic and expanding agency, we focus on delivering specialized marketing solutions for sectors such as information technology, financial services, residential construction, and home improvement industries.

ABOUT THE ROLE

BigOrange Marketing is looking for an experienced, hands-on WordPress web developer who can take ownership of client website projects and bring strong technical judgment to a small, collaborative agency. You will build and improve WordPress websites, make practical recommendations about usability, performance, accessibility, and SEO, and work with our senior developer and marketing team to deliver results for clients. This is a full-time employee role for someone who enjoys leading projects while staying close to the work.

RESPONSIBILITIES

Website Development & Design:

• Build, update, and maintain WordPress websites and landing pages using Beaver Builder or a comparable page builder.
• Customize themes, plugins, layouts, and templates to meet client needs; use HTML and CSS and practical JavaScript as needed.
• Turn creative briefs, brand direction, and messaging into responsive, user-friendly pages that support clear business goals.

Project Ownership and Client Collaboration

• Guide website work from requirements and planning through build, QA, launch, and follow-up improvements.
• Clarify scope, identify dependencies and risks early, keep projects moving, and communicate status and decisions to teammates and clients.
• Explain technical recommendations in plain language and help clients understand practical options and tradeoffs.
• Create and maintain useful documentation, reusable processes, and quality checks for recurring work.

SEO, Performance, Analytics, and AI Tools

• Apply sound on-page and technical SEO practices, including page titles, headings, internal links, image alt text, and structured data where appropriate.
• Use tools such as Google Search Console, Google Analytics 4, PageSpeed Insights, and a crawler to find and prioritize website improvements.
• Monitor site speed and Core Web Vitals and make practical improvements to images, caching, and front-end code.
• Use AI tools thoughtfully to support research, development, testing, and workflow efficiency; review AI-generated work for accuracy, quality, and client fit.
• Stay curious about changes in search, including AI-assisted search, and help the team adapt established SEO practices as the field evolves.

WHAT WE ARE SEEKING

The ideal candidate has strong hands-on experience building, maintaining, and optimizing WordPress websites. They bring technical skill with page builders, HTML/CSS, SEO, and performance, alongside strong project management, clear client communication, and sound analytical judgment when using modern web tools.

Required:

• Several years of hands-on website development experience, or an equivalent record of delivering high-quality WordPress work.
• A strong portfolio of WordPress websites, with a clear explanation of your contributions and decisions.
• Experience building and maintaining WordPress websites using at least one page builder, such as Beaver Builder, Elementor, or Divi.
• Strong working knowledge of HTML and CSS, responsive design, and practical JavaScript.
• Good design judgment and the ability to turn creative direction and messaging into clear, user-friendly web pages.
• Working knowledge of on-page SEO, technical SEO fundamentals, website performance, and accessibility basics.
• Ability to own multiple projects, organize work, meet commitments, identify risks, and ask for support when an issue needs deeper technical expertise.
• Strong problem-solving skills, attention to detail, and clear communication, including the ability to explain technical recommendations to non-technical stakeholders.
• Familiarity with AI tools and the judgment to review their output for accuracy and quality.

Bonus Skills:

• Experience working in a digital agency or managing websites for multiple B2B clients.
• Experience with WooCommerce or other WordPress plugins used to support client needs.
• Experience with other CMS platforms, such as Squarespace or Wix.
• Experience building or updating landing pages, emails, forms, or campaigns in HubSpot; HubSpot certification is a plus.
• Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, or technical SEO audit tools.
• Experience with PHP, advanced JavaScript, or custom WordPress theme or plugin development.
• Experience using project-management or time-tracking tools such as Asana and Harvest.

WHAT YOU GET

• Competitive Compensation: We offer a competitive annual based on experience.
• Professional Development: Access to a network of talented digital strategists and developers, along with opportunities for professional growth.
• Flexible Work Schedule: Enjoy the flexibility of hybrid work, with dedicated remote time.
• Collaborative Environment: Join a team committed to driving success through collaboration and innovation.
• Opportunity for Growth: Potential for internal promotion and increased responsibilities as the company grows.

Our current employee benefits include paid time off. We do not currently offer employer-sponsored medical insurance; instead, we provide employees with a monthly stipend to help offset medical costs.

As the company grows, we hope to expand our benefits to include medical insurance. While this is our goal, we cannot guarantee if or when coverage will become available.

BigOrange Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.