Content Design Senior Manager, Ads

TikTok; San Jose (CA); On-site; USD 159,000 - 360,000; Full time

Job summary

TikTok in San Jose is seeking a Content Design Senior Manager for Ads to lead a team of content designers and shape product narratives across ad experiences.

The role focuses on elevating content quality, partnering with Product, Design, Research, Engineering, and Localization to deliver scalable content strategies and best practices. A strong track record in UX writing and leadership is required.

Qualifications

• Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields.
• Extensive years of experience in managing, mentoring, coaching, and developing a team.
• Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content.

Responsibilities

• Identify opportunities and share feedback on development, improvement, and growth for team members.
• Work with team leads to build team culture, encourage collaboration, and develop skills.
• Drive for completion of high-quality work in a fast-paced, dynamic work environment.
• Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones.
• Help manage and ensure the content experience meets TikTok standards, and be a champion for best practices.
• Align with writing teams across time zones to drive a cohesive product narrative.
• Find opportunities for Content Design to shine by leading projects, working on high-impact initiatives, and contributing strategically.
• Manage priorities to serve business needs while supporting, inspiring, and motivating content designers.
• Write, proofread, and edit UI text both for your own and reports' projects.
• Help lead Content Forum to drive consistency and improve content quality.
• Define efficient, practical solutions and processes for large-scale problems.

Skills

UX writing

Team management

Content strategy

Copywriting

Education

Bachelor's degree in English, Journalism, Communications, UX, HCI

Tools

Sketch

Figma

Asana

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Design

Content Design Senior Manager, Ads

Location:

San Jose

Employment Type:

Regular

Job Code:

A236837

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Responsibilities

• Identify opportunities and share feedback on development, improvement, and growth for team members
• Work with team leads to build team culture, encourage collaboration, and develop skills
• Drive for completion of high-quality work in a fast-paced, dynamic work environment
• Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones
• Help manage and ensure the content experience meets TikTok standards, and be a champion for best practices
• Align with writing teams across time zones to drive a cohesive product narrative
• Find opportunities for Content Design to shine by leading projects, working on high-impact initiatives, and contributing strategically
• Manage priorities to serve business needs while supporting, inspiring, and motivating content designers
• Write, proofread, and edit UI text both for your own and reports' projects
• Help lead Content Forum to drive consistency and improve content quality
• Define efficient, practical solutions and processes for large-scale problems

Qualifications

Minimum Qualifications

• Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields
• Extensive years of experience in managing, mentoring, coaching, and developing a team
• Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content

Preferred Qualifications

• Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience
• Experience using Sketch, Figma, and Asana
• Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements
• Experience building style guides and language systems
• Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams

Job Information

The base salary range for this position in the selected city is $159000 - $360000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and