Head of Content Design

TikTok; San Jose (CA); On-site; USD 214,760 - 407,040; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

A leading social media platform is seeking an experienced UX Writing Lead to manage a dynamic Content Design team. In this role, you will spearhead the creation of intuitive product experiences, drive team culture, and ensure high-quality content standards across all projects. If you thrive in fast-paced environments and have a strong portfolio of writing samples, we encourage you to apply. This position offers competitive compensation and valuable company benefits.

Qualifications

• Minimum 5 years experience in UX writing, content strategy, or equivalent.
• Writing portfolio with UI text, microcopy, and user education.
• Experience in managing and mentoring a team.

Responsibilities

• Lead the Content Design team through UX and design thinking.
• Build intuitive and engaging product features.
• Drive team culture and collaboration.

Skills

UX writing

Content strategy

Copywriting

Team management

Collaboration

Education

Bachelor's degree in a related field

Tools

Sketch

Figma

Asana

Job description

Responsibilities

About the Team: As the window of TikTok's business services, our TikTok UED Monetization team aims to enable and inspire clients to effortlessly connect with audiences and maximize brand potential.

• Lead the Head of Content Design team through user experience (UX), design thinking, well‑defined content strategy, and advocacy for the content design discipline.
• Build products that captivate and engage viewers, transforming product features and concepts so that they are intuitive and easy to understand.
• Identify opportunities and share feedback on development, improvement, and growth for team members.
• Work with team leads to build team culture, encourage collaboration, and develop skills.
• Drive completion of high‑quality work in a fast‑paced, dynamic work environment.
• Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones.
• Help manage and ensure the content experience meets TikTok standards, and champion best practices.
• Align with writing teams across time zones to drive a cohesive product narrative.
• Find opportunities for Content Design to shine by leading projects, working on high‑impact initiatives, and contributing strategically.
• Manage priorities to serve business needs while supporting, inspiring, and motivating content designers.
• Write, proofread, and edit UI text for your own and reports' projects.
• Help lead the Content Forum to drive consistency and improve content quality.
• Define efficient, practical solutions and processes for large‑scale problems.

Qualifications

Minimum Qualifications:

• Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields.
• Minimum 5 years experience in managing, mentoring, coaching, and developing a team.
• Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content.

Preferred Qualifications:

• Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience.
• Experience using Sketch, Figma, and Asana.
• Self‑starter who can manage multiple projects in a fast‑paced environment and stay focused when faced with changing requirements.
• Experience building style guides and language systems.
• Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

Compensation Description (Annually): The base salary range for this position in the selected city is $214,760 - $407,040 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.