The Absorption Company is a fast-growing supplement brand built around proprietary absorption technology. We sell on Amazon, TikTok Shop and DTC, and TikTok Shop is a big part of our 2027 growth plan.
About the role
About us
The Absorption Company is a fast-growing supplement brand built around proprietary absorption technology. We sell on Amazon, TikTok Shop and DTC, and TikTok Shop is a big part of our 2027 growth plan.
About the role
Your job is to build a best-in-class affiliate and creator program for TikTok Shop, partnering closely with our Director of Performance Influencers & Affiliates to connect our creator community across TikTok Shop and Meta. You'll own our TikTok Shop creator engine: our owned creator community, creator agency partners, Lives and affiliate program. This is a build job. You'll operate with high autonomy. We're not looking to train someone on TikTok Shop. You come in with the expertise, build the program and own the results. The goal is to move past transactional affiliate deals and build lasting creator relationships that turn into predictable, growing GMV. You'll also own the TikTok Shop side of Trybe, our UGC platform, making TikTok Shop creators a core source of content for the whole brand. You'll manage our broader creator community on Discord too.
You'll sit on the Marketplaces team, which runs our Amazon and TikTok Shop channels, so you'll get exposure to retail media and learn Amazon along the way. But the TikTok Shop creator engine is your primary responsibility. This is a highly cross-functional role, working with internal teams and external partners. You'll work especially closely with our creative team and growth creative strategists, sharing learnings on hooks, concepts and what's converting in both directions.
What you'll own
- Creator community: Own The Absorption Company's creator Discord end to end, home to both our TikTok Shop and Meta creators. Run it as our community manager: posts, contests, biweekly calls on product education and concepts, and weekly creative concepts that recycle what's working. You'll build the TikTok Shop briefs, with direction from the Director of Marketplaces. The Director of Influencer provides Meta briefs for you to share with the community and owns Meta creator sourcing and whitelisting.
- Affiliate tiers and VIPs: Build a clear path that moves affiliates from recruitment to activation to top performer. Create a VIP experience for our best creators: early product access, launch visibility, incentives and community moments.
- Affiliates and sampling: Work alongside our agency partner on outreach and sampling at first, then own affiliate outreach, sampling and sampling budgets once the agency hands off. Run affiliate campaigns and contests, manage sampling, commission and incentive spend against ROI targets, and create affiliate one-pagers for every SKU we push.
- Creator agencies: Be the point person for our creator agency partners. Brief them, track output and hold them to monthly content goals.
- Content insights: Break down top affiliate content to find what drives sales and turn it into briefs. Flag creators whose content can scale into paid, and partner with our ads team on Spark Ads and GMV Max.
- Lives: Manage the daily Live schedule and freelance hosts, and run point on launch Mega Lives. Partner with marketplace ops on promos and launch timing for Lives and creator pushes.
- Trybe: Own the TikTok Shop side of Trybe, our UGC platform. Build and run the SOP and pipeline that gets TikTok Shop creator content into Trybe, secure and track usage rights, and partner with the creative team so the best TikTok Shop content gets used across paid social, DTC and Amazon.
- Compliance: Keep creator briefs and content inside supplement advertising and FTC rules on claims and testimonials.
- New platforms: Test new affiliate and social commerce channels as the landscape shifts, including Amazon creators.
- PDP content (interim): During a transition period, you'll brief out PDP content. This will move to a different role over time.
How you'll be measured
You'll set the success KPIs for each area you own, align on them with your manager, and be accountable to hitting them. Expect them to cover things like monthly video volume, active affiliates, creator-driven GMV, TikTok Shop content delivered into Trybe and Live performance. You'll forecast creator GMV against monthly targets and own weekly and monthly reporting, with clear recommendations for leadership.
What you bring
Must have
- 3+ years building a TikTok Shop creator base from scratch, with results you can point to
- Hands-on experience with affiliate outreach, sampling and creator retention
- Fluent in TikTok Shop Seller Center and Affiliate Center, plus creator tools like Cruva, Euka or Reacher
- A sharp eye for hooks and formats, and the ability to turn winners into clear briefs
- Comfort with numbers: you can read a GMV and commission dashboard, spot what's working and act on it
- Self-directed: you build the process, set the targets and hit them without hand-holding
Nice to have
- Active TikTok creator with affiliate status. We want someone who thinks like a creator
- Experience running TikTok Shop Lives and managing freelancers or third-party partners
- Amazon experience
- Trybe experience
- Supplement or wellness brand experience, including FTC rules on claims and testimonials
- Experience running a Discord or other creator community
We will not move forward with candidates who
- Have only done influencer or brand ambassador work without TikTok Shop affiliate sales behind it
- Can't show a creator program they built themselves, with numbersNeed training on TikTok Shop to get started